Global Mobile Growth & Acquisition Manager

Amazon Inc.; San Francisco (CA); On-site; USD 87,000 - 152,000; Full time

Job summary

Amazon Music in the United States is seeking a Mobile User Acquisition Manager to lead worldwide mobile app growth. You will own acquisition strategy, optimize campaigns across Google App Campaigns, paid social, and programmatic partners, and collaborate with product, analytics, finance, and creative teams.

Ideal candidates bring 5+ years in mobile marketing, data-driven decision making, and a track record of cross-functional leadership to scale high-value users while measuring ROI and

Qualifications

• 5+ years of professional non-internship marketing experience.
• Experience using data and metrics to determine and drive improvements.
• Experience managing or working within cross-functional marketing and creative teams.
• Experience with mobile DSPs, Google App Campaigns, and familiarity with ad-fraud prevention mechanisms/tools.
• Experience partnering cross-functionally with analytics, product, engineering, and/or creative teams.

Responsibilities

• Own and scale Amazon Music's worldwide mobile app acquisition strategy across major paid media channels, identifying where and how we invest to efficiently acquire high-value customers.
• Own campaign strategy, investment allocation, experimentation, and performance optimization across channels including Google App Campaigns, paid social, Apple Search Ads, programmatic/DSPs, and emerging mobile acquisition partners.
• Oversee and continuously improve mobile measurement, attribution, tracking, and data access to evaluate campaign and customer performance, including ROI and downstream business outcomes. Establish scalable reporting and optimization processes.
• Translate campaign and customer performance into actionable investment decisions, identifying opportunities to scale, optimize, test, or redirect spend.
• Develop and execute a rigorous test-and-learn roadmap across existing and emerging channels, partners, targeting approaches, creative strategies, and mobile acquisition capabilities.
• Build and manage strategic relationships with key advertising platforms, mobile ecosystem partners, and technology providers, identifying opportunities to improve performance and unlock new capabilities.
• Collaborate closely with product, technical, finance, business intelligence, creative, and business teams to execute complex, time-sensitive growth initiatives and improve the end-to-end mobile acquisition experience.
• Partner with mobile marketing teams across Amazon to establish best practices, leverage shared capabilities and partner relationships, and advance a unified approach to mobile acquisition.

Skills

Growth mindset

Campaign management

Data-driven decisions

Cross-functional collaboration

A/B testing / test-and-learn

Mobile marketing

ROI optimization

Tools

Google App Campaigns

Mobile DSPs

Ad fraud prevention tools

Job description

Amazon Music in the United States is seeking a Mobile User Acquisition Manager to lead worldwide mobile app growth. You will own acquisition strategy, optimize campaigns across Google App Campaigns, paid social, and programmatic partners, and collaborate with product, analytics, finance, and creative teams.

Ideal candidates bring 5+ years in mobile marketing, data-driven decision making, and a track record of cross-functional leadership to scale high-value users while measuring ROI and