Mobile User Acquisition Manager, Amazon Music

Amazon Inc.; San Francisco (CA); On-site; USD 87,000 - 152,000; Full time

Job summary

Amazon Music in the United States is seeking a Mobile User Acquisition Manager to lead worldwide mobile app growth. You will own acquisition strategy, optimize campaigns across Google App Campaigns, paid social, and programmatic partners, and collaborate with product, analytics, finance, and creative teams.

Ideal candidates bring 5+ years in mobile marketing, data-driven decision making, and a track record of cross-functional leadership to scale high-value users while measuring ROI and

Qualifications

• 5+ years of professional non-internship marketing experience.
• Experience using data and metrics to determine and drive improvements.
• Experience managing or working within cross-functional marketing and creative teams.
• Experience with mobile DSPs, Google App Campaigns, and familiarity with ad-fraud prevention mechanisms/tools.
• Experience partnering cross-functionally with analytics, product, engineering, and/or creative teams.

Responsibilities

• Own and scale Amazon Music's worldwide mobile app acquisition strategy across major paid media channels, identifying where and how we invest to efficiently acquire high-value customers.
• Own campaign strategy, investment allocation, experimentation, and performance optimization across channels including Google App Campaigns, paid social, Apple Search Ads, programmatic/DSPs, and emerging mobile acquisition partners.
• Oversee and continuously improve mobile measurement, attribution, tracking, and data access to evaluate campaign and customer performance, including ROI and downstream business outcomes. Establish scalable reporting and optimization processes.
• Translate campaign and customer performance into actionable investment decisions, identifying opportunities to scale, optimize, test, or redirect spend.
• Develop and execute a rigorous test-and-learn roadmap across existing and emerging channels, partners, targeting approaches, creative strategies, and mobile acquisition capabilities.
• Build and manage strategic relationships with key advertising platforms, mobile ecosystem partners, and technology providers, identifying opportunities to improve performance and unlock new capabilities.
• Collaborate closely with product, technical, finance, business intelligence, creative, and business teams to execute complex, time-sensitive growth initiatives and improve the end-to-end mobile acquisition experience.
• Partner with mobile marketing teams across Amazon to establish best practices, leverage shared capabilities and partner relationships, and advance a unified approach to mobile acquisition.

Skills

Growth mindset

Campaign management

Data-driven decisions

Cross-functional collaboration

A/B testing / test-and-learn

Mobile marketing

ROI optimization

Tools

Google App Campaigns

Mobile DSPs

Ad fraud prevention tools

Job description

Mobile User Acquisition Manager, Amazon Music

Job ID: 10582083 | Amazon.com Services LLC

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are looking for an experienced Mobile Marketing Manager to help drive worldwide customer acquisition through our mobile advertising channels. This person will build and manage the execution of highly impactful acquisition campaigns, and test into white space opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.

We Are Looking For Candidates With

• A hands-on growth mindset and the ability to develop, launch, and scale mobile app acquisition programs that drive measurable customer and business growth.
• Strong analytical skills and the ability to translate campaign, customer, and market data into clear investment and optimization decisions.
• The ability to operate effectively in a fast-paced environment, manage multiple priorities, and independently drive complex initiatives from strategy through execution.
• A strong test-and-learn orientation, with the ability to identify new growth opportunities across channels, partners, audiences, creative, and emerging marketing capabilities.
• The ability to work across marketing, product, analytics, technology, finance, and creative teams to solve complex acquisition and measurement challenges.

Key job responsibilities

• Own and scale Amazon Music's worldwide mobile app acquisition strategy across major paid media channels, identifying where and how we invest to efficiently acquire high-value customers.
• Own campaign strategy, investment allocation, experimentation, and performance optimization across channels including Google App Campaigns, paid social, Apple Search Ads, programmatic/DSPs, and emerging mobile acquisition partners.
• Oversee and continuously improve mobile measurement, attribution, tracking, and data access to evaluate campaign and customer performance, including ROI and downstream business outcomes. Establish scalable reporting and optimization processes.
• Translate campaign and customer performance into actionable investment decisions, identifying opportunities to scale, optimize, test, or redirect spend.
• Develop and execute a rigorous test-and-learn roadmap across existing and emerging channels, partners, targeting approaches, creative strategies, and mobile acquisition capabilities.
• Build and manage strategic relationships with key advertising platforms, mobile ecosystem partners, and technology providers, identifying opportunities to improve performance and unlock new capabilities.
• Collaborate closely with product, technical, finance, business intelligence, creative, and business teams to execute complex, time-sensitive growth initiatives and improve the end-to-end mobile acquisition experience.
• Partner with mobile marketing teams across Amazon to establish best practices, leverage shared capabilities and partner relationships, and advance a unified approach to mobile acquisition.

Basic Qualifications

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to determine and drive improvements
• Experience managing or working within cross-functional marketing and creative teams
• Experience with mobile DSPs, Google App Campaigns, and/or familiarity with ad-fraud prevention mechanisms/tools
• Experience partnering cross-functionally with analytics, product, engineering, and/or creative teams.

Preferred Qualifications

• Experience with MMPs such as AppsFlyer, Branch, or Adjust and a strong understanding of mobile attribution.
• Experience optimizing acquisition against downstream outcomes such as subscription, retention, LTV, or ROAS—not solely installs.
• Experience with mobile DSPs, third-party app networks, and/or fraud-prevention solutions.
• Experience with SKAN and privacy-preserving mobile measurement.
• Experience managing large-scale or multi-country acquisition programs.
• Subscription, consumer technology, media, or entertainment experience.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, CA, Culver City - 78,800.00 - 137,900.00 USD annually
USA, CA, San Francisco - 86,700.00 - 151,700.00 USD annually
USA, CA, Sunnyvale - 86,700.00 - 151,700.00 USD annually
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually