Global Mobile Growth & UA Lead

Amazon; San Francisco (CA); On-site; USD 87,000 - 152,000; Full time

Job summary

Amazon Music is seeking a Mobile User Acquisition Manager to drive worldwide growth through mobile advertising channels. You will build and manage highly impactful acquisition campaigns and test into white space opportunities with international partners.

This role requires an entrepreneurial mindset, data-driven decision making, and strong collaboration with cross-functional teams across engineering, finance, design, and marketing to optimize tracking, ROI, and reporting.

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building and optimizing multiple, simultaneous marketing campaigns.
• Experience managing or working within cross-functional marketing and creative teams.
• Experience with mobile DSPs, Google App Campaigns, and/or familiarity with ad‑fraud prevention mechanisms/tools.

Responsibilities

• Drive mobile app paid advertising initiatives to drive WW customer acquisition for Amazon Music.
• Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics, including ROI. Establish automated reporting and optimization processes.
• Manage relationships with key partners in the mobile ecosystem (e.g. Google, Amazon Display Ads, 3P ad networks, Social ads platforms).
• Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
• Collaborate closely with technical, business, finance, business intelligence and design teams within Amazon to manage simultaneous time-sensitive projects.
• Coordinate with other cross Amazon mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the mobile space.
• Test and learn across new and existing platforms, conducting deep data analysis to uncover new opportunities for customer growth.

Skills

Mobile advertising

Data analysis

Excel

Tableau

Campaign management

Cross-functional collaboration

Tools

Google App Campaigns

Job description

Amazon Music is seeking a Mobile User Acquisition Manager to drive worldwide growth through mobile advertising channels. You will build and manage highly impactful acquisition campaigns and test into white space opportunities with international partners.

This role requires an entrepreneurial mindset, data-driven decision making, and strong collaboration with cross-functional teams across engineering, finance, design, and marketing to optimize tracking, ROI, and reporting.