Paid Media Manager Music Growth & Acquisition

Amazon Music; Seattle (WA); On-site; USD 83,000 - 138,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon.com Services LLC in Seattle seeks an experienced Paid Media Marketing Manager to lead full-funnel campaigns for Amazon Music, from awareness to acquisition. Define strategy, execute across search, social and display, and measure performance with automated reporting to drive scalable growth.

Collaborate with cross-functional teams and international partners, optimize budgets, and build scalable processes while embracing a test-and-learn mindset to uncover opportunities across territories.

Qualifications

• 4 years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience across affiliate marketing, PPC, SEM and social media advertising

Responsibilities

• Drive and develop new Paid Media initiatives across multiple channels to drive customer acquisition and build awareness for Amazon Music
• Embrace a test-and-learn approach, scaling strategies, and exploring expansion opportunities.
• Plan, activate, optimize, and manage search media buys aligned with brief, customer journey, and audience insights
• Establish automated reporting and optimization processes. Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.
• Manage relationships with key partners in the digital marketing ecosystem (DSPs and Social platforms).
• Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality
• Partner with strategic cross-functional teams to support GTM plans and drive transparency and education in insights derived from Paid Media

Skills

Data-driven marketing

Cross-functional collaboration

Campaign management

Paid media strategy

Multi-territory campaigns

Tools

Excel

Tableau

Job description

Amazon.com Services LLC in Seattle seeks an experienced Paid Media Marketing Manager to lead full-funnel campaigns for Amazon Music, from awareness to acquisition. Define strategy, execute across search, social and display, and measure performance with automated reporting to drive scalable growth.

Collaborate with cross-functional teams and international partners, optimize budgets, and build scalable processes while embracing a test-and-learn mindset to uncover opportunities across territories.