Global Mobile Acquisition Manager, Music Apps

Amazon Music; Sunnyvale (CA); On-site; USD 87,000 - 152,000; Full time

Job summary

Amazon Music is seeking an experienced Mobile Marketing Manager to accelerate global user acquisition through mobile advertising. You will build and manage high-impact campaigns, collaborate with partners and cross-functional teams, and test new channels to drive growth.

You will analyze performance data, optimize tracking, and deliver actionable insights to improve ROI while coordinating with product, finance, and BI teams across Amazon's global footprint.

Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience with mobile DSPs, Google App Campaigns, and/or familiarity with ad-fraud prevention mechanisms/tools

Responsibilities

• Drive mobile app paid advertising initiatives to drive WW customer acquisition for Amazon Music.
• Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics, including ROI. Establish automated reporting and optimization processes.
• Manage relationships with key partners in the mobile ecosystem (e.g. Google, Amazon Display Ads, 3P ad networks, Social ads platforms).
• Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
• Collaborate closely with technical, business, finance, business intelligence and design teams within Amazon to manage simultaneous time-sensitive projects.
• Coordinate with other cross Amazon mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the mobile space.
• Test and learn across new and existing platforms, conducting deep data analysis to uncover new opportunities for customer growth.

Skills

Mobile marketing strategy

Data-driven decision making

Time management

Analytical skills

Advanced Excel

Tools

Mobile DSPs

Google App Campaigns

Ad fraud prevention tools

Job description

Amazon Music is seeking an experienced Mobile Marketing Manager to accelerate global user acquisition through mobile advertising. You will build and manage high-impact campaigns, collaborate with partners and cross-functional teams, and test new channels to drive growth.

You will analyze performance data, optimize tracking, and deliver actionable insights to improve ROI while coordinating with product, finance, and BI teams across Amazon's global footprint.