Sr Mgr Consumer Connections Intl

Hershey Company; New York (NY); Hybrid; USD 144,000 - 180,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

PTO & flexible hours

Career development

Job summary

The Hershey Company is seeking a Sr. Manager, Consumer Connections Intl to lead global media strategy and governance across international markets.

You will oversee the international media agency network, establish planning standards, measure ROI, and drive best practices while partnering with regional teams to maximize media effectiveness and business impact. Responsibilities include developing strategic planning frameworks, evaluating investment quality, and guiding capability-building to

Qualifications

• 7+ years of experience in media strategy, communications planning, integrated marketing, advertising, or related disciplines.
• Experience developing integrated media strategies across digital, social, video, CTV, retail media, and emerging channels.
• Strong understanding of media measurement, attribution, audience planning, campaign performance, and optimization practices.

Responsibilities

• Lead media planning and strategy process and timelines for international markets ensuring objectives connect to regional execution.
• Support media investment planning and optimization decisions by evaluating performance and identifying opportunities.
• Manage day-to-day relationships with media agencies, platform partners, and external vendors; ensure strategic, insight-driven deliverables.
• Translate campaign results and audience insights into recommendations to improve future planning and investment decisions.
• Explore new media opportunities, measurement approaches, and emerging technologies to strengthen Hershey's consumer connections capabilities.

Skills

Media strategy

Communications planning

Integrated marketing

Advertising

Cross-functional leadership

Agency management

Education

Bachelor's degree

Job description

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Note:If you apply for a role at Hershey through our career’s website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in recruitment may be provided to you separately.

Sr Mgr Consumer Connections Intl

Posted Date: Oct 2, 2026

Requisition Number: 130548

Why Hershey

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.
Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

Location

New York, NY hybrid in office

How will you fit into the big picture?

The Sr. Manager, Consumer Connections serves as the senior international media strategy and governance leader responsible for developing and implementing Hershey's global media ecosystem across International markets. The role oversees the international media agency network, ensuring best-in-class capabilities, processes, systems, planning standards, measurement, and governance to maximize media effectiveness and business impact.

Key responsibilities include establishing strategic media planning frameworks, assessing media plans and investment quality, tracking media performance, conducting ROI analysis, facilitating capability-building and training, and driving adoption of global media best practices. The role partners with regional and market teams to elevate media effectiveness and continuously improve how media investments support brand and business growth around the world.

This role does not directly lead media execution within markets; rather, it serves as the strategic steward of Hershey International's media ecosystem, ensuring agency excellence, media effectiveness, capability building, governance, and continuous improvement across all regions.

What will you do?

1. Integrated Media Strategy & Planning

Lead media planning and strategy process and timelines for international markets ensuring business objectives are connected through to regional execution.

2. Media Investment Management

Support media investment planning and optimization decisions by evaluating performance, identifying opportunities, and recommending adjustments that improve effectiveness and efficiency.

Manage day-to-day relationships with media agencies, platform partners, and external vendors. Ensure deliverables are strategic, insight-driven, and aligned with Hershey standards for quality and business impact.

4. Performance Measurement & Optimization

Partner with Marketing Intelligence and analytics teams to evaluate campaign performance across media channels. Translate campaign results, audience insights, and measurement outputs into recommendations that improve future planning and investment decisions.

5. Innovation & Capability Advancement

Explore new media opportunities, measurement approaches, audience strategies, and emerging technologies that strengthen Hershey's consumer connections capabilities. Support test-and-learn initiatives and continuous improvement efforts.

6. Cross-Functional Leadership

Serve as a strategic partner across Communications Strategy, Brand Marketing, Creative, Commerce, Analytics, and Finance teams. Influence decisions, facilitate alignment, and help drive successful execution across multiple stakeholders.

7. Global Media Oversight

Serve as a consultant and provide oversight of global media strategy, establishing scalable standards that strengthen effectiveness while allowing for local market needs. Set global buying principles and investment guardrails across agency and platform partners, including transparency, brand safety, commercial terms, and operating expectations. Help Dir, Media Strategy lead platform and partner rationalization to reduce fragmentation, improve buying efficiency, unify reporting and audience management, and identify where consolidation can create greater global leverage without limiting locally relevant execution.

Experience

• 7+ years of experience in media strategy, communications planning, integrated marketing, advertising, or related disciplines.
• Experience developing integrated media strategies across digital, social, video, CTV, retail media, and emerging channels.
• Strong understanding of media measurement, attribution, audience planning, campaign performance, and optimization practices.
• Experience working with agency partners and managing complex cross-functional initiatives.
• Proven ability to translate consumer insights, data, and business objectives into actionable marketing recommendations.

Education

• Bachelor's degree in Marketing, Communications, Advertising, Business, or related field.
• Advanced degree preferred but not required.

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility

Benefits may vary based on role, location, and eligibility.

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The anticipated base salary range for this role is $143920 to $179900per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.To request an accommodation via phone, please call [phone] and leave a voicemail with your contact information. You may also email a request for accommodation to [e-mail]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.