Global Media Measurement & Insights Lead

Mars; Chicago (IL); On-site; USD 119,000 - 164,000; Full time

Benefits offered by this job

Mars University access

Company bonus

Learning & development programs

Job summary

Mars in Chicago seeks a Consumer Market and Insights Lead to bridge commercial teams with Data & Analytics, answering key measurement questions across media, commerce, and digital channels. Establish global measurement principles, frameworks, and best practices to optimize investments and enable data-driven decisions with confidence.

Within a global COE, you will influence Brand, Media, Sales, Digital Commerce, agencies, and partners, driving adoption of scalable test-and-learn practices and

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Economics, Market Research, Statistics, or related commercial/quantitative field.
• 5–8 years of progressive experience in media analytics, marketing effectiveness, commercial insights, or digital commerce strategy.
• Demonstrated expertise in measurement methodologies, such as Marketing Mix Modeling (MMM)/attribution and define standardized incrementality testing standards (e.g., geo-experiments, matched-market testing, holdout groups, data clean room analyses).
• Strong ability to synthesize complex datasets and transform findings into clear, actionable business recommendations for senior stakeholders.
• Proven ability to influence cross-functional teams, navigate ambiguity, and drive outcomes in highly matrixed organizations.
• Understanding of PESO measurement frameworks
• Master’s Degree or MBA in Marketing Strategy, Business Analytics, or a related discipline preferred

Responsibilities

• Serve as the strategic link between commercial teams and Data & Analytics to translate business questions into measurable solutions and actionable insights.
• Identify measurement gaps, investment uncertainties, and best practices across markets to establish scalable global measurement standards.
• Lead measurement frameworks and testing strategies across Retail Media, Social Commerce, and On-Demand Delivery channels.
• Partner with markets to design, execute, and scale test-and-learn initiatives that quantify business impact and accelerate adoption of emerging channels.
• Develop and embed global measurement frameworks, playbooks, and KPI standards that drive consistency across markets.
• Build measurement capabilities by integrating best practices into planning, performance reviews, and commercial decision-making processes.
• Transform complex data from multiple sources into clear, compelling insights and executive-level recommendations.
• Guide media, commerce, and investment decisions through fact-based storytelling that drives commercial performance.
• Evaluate emerging measurement technologies, data solutions, and industry trends to strengthen commercial analytics capabilities.
• Collaborate with agencies, platform partners, and internal teams to drive measurement innovation, transparency, and accountability.

Skills

Media analytics

Marketing effectiveness

Commercial insights

Digital commerce strategy

MMM / attribution

Incrementality testing

Data storytelling

Education

Bachelor’s degree in Marketing/Business Analytics/Statistics

Master’s Degree or MBA preferred

Job description

Mars in Chicago seeks a Consumer Market and Insights Lead to bridge commercial teams with Data & Analytics, answering key measurement questions across media, commerce, and digital channels. Establish global measurement principles, frameworks, and best practices to optimize investments and enable data-driven decisions with confidence.

Within a global COE, you will influence Brand, Media, Sales, Digital Commerce, agencies, and partners, driving adoption of scalable test-and-learn practices and