Brand Analytics Lead: Growth & Insights Strategist

Mars; Chicago (IL); On-site; USD 119,000 - 164,000; Full time

Benefits offered by this job

Company bonus

Benefits package

Job summary

Mars seeks a Brand Analytics Manager to transform consumer, brand, media, and business data into actionable insights that drive growth. You will partner with Marketing, Insights, Sales, Finance, and leadership to shape strategy and build scalable analytics processes.

The role emphasizes developing long-term capability, cross-team collaboration, and establishing best practices across the portfolio. A strong background in CPG analytics is essential.

Qualifications

• 5+ years in Marketing Analytics, Brand Analytics, or BI.
• 3+ years in CPG/retail industry.
• Experience with MMM, AVI, ACE, sales lift, brand health metrics.
• Bachelor's in quantitative/analytical field; MBA preferred.

Responsibilities

• Lead brand performance analytics by integrating consumer, brand, media, and business insights.
• Deliver strategic recommendations to cross-functional stakeholders.
• Evaluate marketing effectiveness using MMM, attribution, experimentation, and brand health metrics.
• Drive continuous improvement and embed best practices across brands.

Skills

CPG analytics

Strategic thinking

Brand insights

Marketing analytics

Executive communication

Cross-functional collaboration

Education

Bachelor's degree (quantitative)

MBA preferred

Job description

Mars seeks a Brand Analytics Manager to transform consumer, brand, media, and business data into actionable insights that drive growth. You will partner with Marketing, Insights, Sales, Finance, and leadership to shape strategy and build scalable analytics processes.

The role emphasizes developing long-term capability, cross-team collaboration, and establishing best practices across the portfolio. A strong background in CPG analytics is essential.