Global Media Measurement & Insights Lead

Royal Canin USA Inc; Chicago (IL); On-site; USD 119,000 - 164,000; Full time

Benefits offered by this job

Company bonus

Mars University learning program

Job summary

Mars Snacking is seeking a Consumer Market and Insights Lead to bridge commercial teams with Data & Analytics, establishing global measurement principles and best practices. You will drive scalable test-and-learn programs across Retail Media, Social Commerce, and on-demand channels while partnering with Brand, Sales, and external partners.

The role demands 5–8 years in media analytics or commercial insights, strong synthesis of data into executive recommendations, and a proven ability to

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Economics, Market Research, Statistics, or related commercial/quantitative field.
• 5–8 years in media analytics, marketing effectiveness, commercial insights, or digital commerce strategy in a CPG, agency, retailer, or tech environment.
• Expertise in measurement methodologies (MMM/attribution, incrementality tests, geo-experiments, holdout groups, data clean room analyses).
• Ability to synthesize complex data into actionable recommendations for senior stakeholders.
• Proven cross-functional collaboration and change leadership in matrixed organizations.
• Understanding of PESO measurement frameworks
• Master’s or MBA in Marketing Strategy/Analytics preferred

Responsibilities

• Translate business questions into measurable solutions and actionable insights across commercial teams and Data & Analytics.
• Identify measurement gaps and establish scalable global standards across markets.
• Lead measurement frameworks and testing strategies across Retail Media, Social Commerce, and On-Demand Delivery.
• Design, run, and scale test-and-learn initiatives to quantify impact and adoption of new channels.
• Develop global measurement playbooks and KPI standards for consistent planning and reviews.
• Collaborate with agencies and platform partners to drive innovation and transparency in measurement.

Skills

Media analytics

Marketing effectiveness

Commercial insights

Digital commerce strategy

Cross-functional influence

Data storytelling

Measurement methodologies

Education

Bachelor’s degree in Marketing, Business Analytics, Economics, Market Research, Statistics, or related field

Job description

Mars Snacking is seeking a Consumer Market and Insights Lead to bridge commercial teams with Data & Analytics, establishing global measurement principles and best practices. You will drive scalable test-and-learn programs across Retail Media, Social Commerce, and on-demand channels while partnering with Brand, Sales, and external partners.

The role demands 5–8 years in media analytics or commercial insights, strong synthesis of data into executive recommendations, and a proven ability to