Global Creative Excellence & Evaluation Lead
Mars Incorporated
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Benefits offered by this job
Job summary
Mars Incorporated, Mars Snacking, seeks a Manager, Creative Excellence & Evaluation to own learning agenda and measurement strategies for global brands.
You will lead the creative learning plan, using AI-enabled research to evaluate campaigns and translate evidence into clear, commercially relevant decisions for marketing leaders and agencies worldwide.
This role offers a platform to scale capability, champion test-and-learn cultures, and drive brand distinctiveness.
Qualifications
- Bachelor's degree in Consumer Insights, Market Research, Marketing, Media Analytics, Business Administration, or related field.
- 5+ years of progressive experience in consumer insights, market research, creative effectiveness, or related discipline.
- Experience owning complex cross-functional programs and designing/interpreting testing studies.
- Proven track record leading external research agencies and analytics partners.
Responsibilities
- Own and evolve the creative excellence and evaluation agenda across Mars Snacking brands, markets, and channels.
- Synthesize multi-source evidence to identify growth opportunities and guide creative strategies.
- Lead end-to-end design, commissioning, interpretation, and rollout of testing programs.
Skills
Education
Tools
Job description
Mars Incorporated, Mars Snacking, seeks a Manager, Creative Excellence & Evaluation to own learning agenda and measurement strategies for global brands.
You will lead the creative learning plan, using AI-enabled research to evaluate campaigns and translate evidence into clear, commercially relevant decisions for marketing leaders and agencies worldwide.
This role offers a platform to scale capability, champion test-and-learn cultures, and drive brand distinctiveness.
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