Head of Creative Excellence & Measurement

Mars

Chicago (IL)

On-site

USD 108,000 - 149,000

Full time

14 days+

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Benefits offered by this job

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Job summary

Mars Snacking seeks a Manager of Creative Excellence & Evaluation to lead the learning agenda, measurement strategies, and AI-enabled research that drive distinctive and effective consumer experiences across global brands. You will partner with Brand Content, Media, and Regional Intelligence to translate evidence into decisive, revenue-driving actions.

The role emphasizes stakeholder management, advanced analytics, and scalable best-practices, with opportunities to shape how campaigns are

Qualifications

Bachelor's degree in a related field required; Master’s degree or specialized certification a plus.
Minimum 5 years of progressive consumer insights, market research, or related experience.
Experience owning cross-functional programs and designing/interpreting qualitative and quantitative testing.

Responsibilities

Own and evolve the creative excellence and evaluation agenda across Mars Snacking brands, markets, and channels.
Synthesize growth opportunities by integrating consumer, shopper, cultural, behavioral, and campaign data.
Translate complex findings into clear, actionable guidance for senior marketing leaders and agencies.
Lead end-to-end design, commissioning, interpretation, and rollout of campaign learning programs.
Establish fit-for-purpose measurement frameworks and challenge study designs when needed.
Connect pre-market testing, in-market performance, and brand outcomes for a holistic view of creativity effectiveness.
Develop proactive test-and-learn plans to improve future briefs and activation choices.
Serve as trusted advisor to Brand Content & Experience, Marketing, Media, and regional insights leads globally.
Drive stakeholder alignment through concise storytelling and practical recommendations.
Design and lead cross-functional workshops and readouts to accelerate decision making.
Manage external research partners from scope to delivery and ensure ROI.
Prioritize concurrent projects and surface risks early with clear trade-offs.
Collaborate with procurement on vendor selection and budgets.
Scale benchmarks and reusable learnings across brands and regions.
Coach and mentor project teams and evaluate emerging research methodologies.