Overwatch Esports Product Marketing Manager (Hybrid)

BLIZZARD ENTERTAINMENT, INC.; Irvine (CA); Ibrido; USD 82.000 - 152.000; Tempo pieno

Descrizione del lavoro

Blizzard Entertainment, Inc. in Irvine, CA seeks a Product Marketing Manager for Overwatch Esports (12-month contract). You will lead product marketing for OW Esports, connect ESports to the Overwatch roadmap, and create campaigns across franchise marketing, product, brand and community teams.

The role combines strategic planning with hands-on execution in a hybrid on-site/off-site setup. The ideal candidate has 5–7+ years in brand/marketing, with a proven ability to brief and manage creative

Competenze

• 5-7+ years of experience in brand management, marketing, or related field.
• Proven track record of developing and executing brand strategies, go-to-market strategies, and marketing campaigns.
• Experience briefing in and managing creative partners and creative deliverables for marketing campaigns.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Strong analytical skills and experience with performance metrics and reporting.

Mansioni

• Lead integrated Esports strategy connecting OWCS and competitive programs to the Overwatch roadmap and seasonal priorities.
• Develop GTM strategies and campaign plans for priority Esports initiatives with defined audiences, positioning, channels, milestones and success metrics.
• Oversee publishing and asset coordination across channels (Battle.net, CRM, in-game, web, social, etc.).
• Build and maintain relationships with Esports product teams, external agency partners and game-development teams to drive goals.
• Define success measures for Esports' contribution to Overwatch objectives and optimize future plans.

Conoscenze

Brand management

Marketing planning

Audience analysis

Franchise development

Campaign development

Publishing coordination

Partnership management

Performance metrics

Formazione

Bachelor's degree in Marketing, Business, or Communications

Strumenti

CRM platforms

Descrizione del lavoro

Blizzard Entertainment, Inc. in Irvine, CA seeks a Product Marketing Manager for Overwatch Esports (12-month contract). You will lead product marketing for OW Esports, connect ESports to the Overwatch roadmap, and create campaigns across franchise marketing, product, brand and community teams.

The role combines strategic planning with hands-on execution in a hybrid on-site/off-site setup. The ideal candidate has 5–7+ years in brand/marketing, with a proven ability to brief and manage creative