Global Marketing Lead, Complex Spine Downstream (Hybrid)

Johnson & Johnson Innovative Medicine; Raynham (MA); Hybrid; USD 102,000 - 177,000; Full time

Job summary

Johnson & Johnson is recruiting for a Global Marketing Manager, Downstream – Complex Spine to drive commercial growth across Orthopaedics and MedTech. You will own portfolio performance, lead global launches, and partner with Sales, R&D, Supply Chain, and regional teams to deliver market-winning strategies.

The role requires a 6+ years in marketing or related functions, 3+ years in healthcare or orthopedics, and a track record of launching products in a matrix organization.

Qualifications

• Bachelor’s degree required; MBA or other advanced degree preferred.
• Minimum of 6 years of progressive business experience required; experience in Marketing, Sales, Product Management, R&D, or Commercial Strategy preferred.
• Minimum of 3 years of healthcare, medical device, orthopedics, spine, or related industry experience preferred.
• Proven ability to influence stakeholders, build strategic relationships with surgeons and customers, and translate market insights into business growth opportunities.
• Excellent communication, presentation, analytical, and leadership skills with the ability to work effectively across global teams and functions.
• Ability to travel up to 40%.

Responsibilities

• Owning commercial performance, growth strategy, and lifecycle management for assigned Complex Spine portfolios, including forecasting, demand planning, pricing inputs, and business case development.
• Leading downstream commercialization activities for new products, enabling technologies, and portfolio expansions by developing launch strategies, positioning, messaging, sales enablement tools, and execution plans that deliver successful market adoption.
• Building and maintaining relationships with key opinion leaders, professional societies, and commercial partners globally while leading Voice of Customer initiatives to inform product, portfolio, and commercial strategy.
• Partnering with Professional Education to develop surgeon training programs, educational events, advisory boards, and faculty engagement strategies that support product adoption and clinical excellence.
• Developing market segmentation, targeting, and growth strategies while monitoring market trends, competitive dynamics, procedure evolution, and customer insights to identify new business opportunities.
• Leading and influencing cross-functional teams across Marketing, Sales, R&D, Quality, Regulatory, Supply Chain, Finance, and regional organizations to ensure execution excellence and alignment against business objectives.
• Supporting commercial excellence through development of marketing collateral, field tools, customer-facing content, and sales enablement resources while ensuring alignment with global messaging and branding strategies.

Skills

Product launches

Cross-functional leadership

Forecasting

Financial analysis

Market modeling

Portfolio management

Stakeholder engagement

Communication

Leadership

Travel

Education

Bachelor’s degree

MBA or advanced degree preferred

Job description

Johnson & Johnson is recruiting for a Global Marketing Manager, Downstream – Complex Spine to drive commercial growth across Orthopaedics and MedTech. You will own portfolio performance, lead global launches, and partner with Sales, R&D, Supply Chain, and regional teams to deliver market-winning strategies.

The role requires a 6+ years in marketing or related functions, 3+ years in healthcare or orthopedics, and a track record of launching products in a matrix organization.