Marketing Manager, US Foot & Ankle

jj; West Chester (Chester County); On-site; USD 120,000 - 180,000; Full time

Job summary

Johnson & Johnson in West Chester, PA is seeking a Marketing Manager for Foot & Ankle to lead US downstream marketing, support launches, and education for sales teams and surgeons.

You will drive growth, manage product portfolios, and partner with cross-functional teams in a fast-paced medical device environment; travel up to 40% may be required.

Qualifications

• Bachelor's degree required; MBA preferred.
• 5+ years of dynamic business experience in Marketing, Sales, R&D, or a combination.
• 2+ years in medical device or healthcare regulated environment.
• Orthopaedic foot and ankle experience or sales experience preferred.
• Experience leading product marketing and setting strategic direction for product portfolio.

Responsibilities

• A​chieve annual US business plan objectives of sales, net income, gross profit, inventory and price.
• Lead and execute US product launches including pricing strategy, promotional planning, training, forecasting, and target setting.
• Create strategy and execute marketing activities for national and regional conferences and meetings.
• Serve as SME for products, marketing strategies, techniques, and the innovation landscape.
• Partner with Sales Teams to align on customer needs and build relationships with surgeons.
• Develop and execute business plans focused on growth and profitability.
• Deliver cross-functional results with key partners including field sales, Global marketing, and Education teams.
• Foster strong marketing–sales collaboration and drive change initiatives.

Skills

Brand Marketing

Brand Positioning

Business Alignment

Business Storytelling

Go-to-Market Strategies

Market Research

Strategic Thinking

Negotiation

Cross-Functional Collaboration

Data Analysis

Financial Analysis

Digital Strategy

Product Development Lifecycle

Product Portfolio Management

Technical Credibility

Education

Bachelor's degree

MBA preferred

Job description

At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

West Chester, Pennsylvania, United States of America

Job Description:

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

DePuy Synthes is currently recruiting for a Marketing Manager, Foot & Ankle to be located in West Chester, PA.

The Marketing Manager, US Foot & Ankle is responsible for the US downstream marketing of the foot & ankle product portfolio. Primary activities include health of business analytics, base business sales support, new product launches, sales force and surgeon product education and promotional activities including professional society meeting strategy and execution.

Key Responsibilities:

• Achieve annual US business plan objectives of sales, net income, gross profit, inventory and price

• Lead and execute impactful US product launches including pricing strategy, promotional planning, sales force & surgeon product training, sales forecasting, customer targeting, inventory allocation and roll-out

• Create strategy and execute marketing activities for national and regional professional society conferences and meetings

• Serve as the subject matter expert for our products, key marketing strategies and products, procedures, surgical techniques, and the innovation landscape

• Partner closely with Sales Teams to gather input on customer needs, ensure strong alignment with product strategy and develop relationships with surgeon customers and key targets

• Work closely with manager to develop and execute effective business plan focused on driving growth and profitability

• Deliver results through cross functional collaboration with key business partners including field sales organization, Global marketing, Professional Education team, Commercial Education team, and other key partners

• Cultivate positive relationships between marketing and sales teams and ensure focus on meeting customer’s need and be a positive agent for change within the organization

Qualifications

• A minimum of a Bachelor's degree is required. An MBA is preferred.

• A minimum of 5 years of dynamic business experience in any of the following areas: Marketing, Sales, R&D, or a combination of experience in these functions is required.

• A minimum of 2 years of experience in medical device or other healthcare regulated environment is required.

• Orthopaedic foot & ankle experience is preferred.

• Orthopaedic sales experience is preferred.

• Experience running medical device product lines, including leading product marketing and setting strategic direction for product portfolio is preferred.

• The ability to work in a hands‑on, fast paced, customer focused environment is required.

• Demonstrable experience developing and executing successful business plans, and marketing and launching new products, services and programs to the healthcare community is preferred.

• The ability to work effectively in an ambiguous environment and be comfortable making informed decisions with incomplete information is required.

• Demonstration of the ability to partner cross functionally in a matrixed organization, influencing without authority is required.

• This position will be located in West Chester, PA and may require up to 40% domestic travel, including some weekends.

On October 14, 2025, Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals.

It is anticipated following conclusion of the transaction, you would be an employee of DePuy Synthes, and your employment would be governed by Orthopaedics employment processes, programs, policies, and benefit plans. Details of any planned changes would be provided to you by Orthopaedics at an appropriate time and subject to any necessary consultation processes.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers , internal employees contact AskGS to be directed to your accommodation resource.

Required Skills:

Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Process Improvements, Product Development Lifecycle, Product Improvements, Product Portfolio Management, Product Strategies, Strategic Thinking, Tactical Planning, Technical Credibility

Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Process Improvements, Product Development Lifecycle, Product Improvements, Product Portfolio Management, Product Strategies, Strategic Thinking, Tactical Planning, Technical Credibility