Global Marketing Lead, Voice & Productivity Software

Brady Corporation

Charlotte (NC)

Hybrid

USD 140,000 - 200,000

Full time

2 days ago

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Benefits offered by this job

Medical, dental and vision coverage

401(k) with company match

Paid time off

Job summary

Brady Corporation in Charlotte, NC seeks a Global LOB Marketing Lead to drive the worldwide marketing strategy for Voice and Productivity Software within Brady Intelligent Productivity Solutions. You will work as the central marketing lead across Offering Management, Regional Marketing, Demand Generation, Sales, Channel Marketing and Commercialization to amplify awareness, demand, launches and revenue.

The role owns annual marketing planning, NPI marketing deliverables, digital demand campaigns,

Qualifications

Experience in IT marketing or software marketing is preferred.
Experience working with global and regional teams to drive campaigns.

Responsibilities

Develop and own the annual operating plan (AOP) marketing strategy for the Voice and Productivity Software portfolio.
Define audience segmentation, value propositions, positioning, messaging, campaign priorities, and go-to-market approaches.
Align global marketing plans with business objectives, product roadmaps, regional priorities, and growth targets.
Lead creation and delivery of marketing collateral for product launches.
Manage NPI Bills of Material (BOMs) and coordinate launch assets and sales materials.
Own demand generation campaigns and measure ROMI and pipeline impact.
Coordinate collaboration between global and regional marketing teams and with Offering Management and Commercialization teams.