Global LOB Marketing Lead – Voice & Productivity Software

Brady Corporation; Charlotte (NC); Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401(k) with company match

Paid time off

Job summary

Brady Corporation in Charlotte, NC seeks a Global LOB Marketing Lead to drive the worldwide marketing strategy for Voice and Productivity Software within Brady Intelligent Productivity Solutions. You will work as the central marketing lead across Offering Management, Regional Marketing, Demand Generation, Sales, Channel Marketing and Commercialization to amplify awareness, demand, launches and revenue.

The role owns annual marketing planning, NPI marketing deliverables, digital demand campaigns,

Qualifications

• Experience in IT marketing or software marketing is preferred.
• Experience working with global and regional teams to drive campaigns.

Responsibilities

• Develop and own the annual operating plan (AOP) marketing strategy for the Voice and Productivity Software portfolio.
• Define audience segmentation, value propositions, positioning, messaging, campaign priorities, and go-to-market approaches.
• Align global marketing plans with business objectives, product roadmaps, regional priorities, and growth targets.
• Lead creation and delivery of marketing collateral for product launches.
• Manage NPI Bills of Material (BOMs) and coordinate launch assets and sales materials.
• Own demand generation campaigns and measure ROMI and pipeline impact.
• Coordinate collaboration between global and regional marketing teams and with Offering Management and Commercialization teams.

Skills

Agency management

Vendor management

Executive communication

Cross-functional collaboration

Marketing analytics

Go-to-market

Campaign management

Education

College degree preferred

Job description

What We Need

The Global LOB Marketing Lead is responsible for developing and executing the worldwide marketing strategy for the Voice and Productivity Software portfolio within Brady Intelligent Productivity Solutions. This role serves as the central marketing lead between Offering Management, Regional Marketing, Demand Generation, Sales, Channel Marketing, and Commercialization teams to drive awareness, demand, product launches, customer engagement, and revenue growth.

What We Need

The Global LOB Marketing Lead is responsible for developing and executing the worldwide marketing strategy for the Voice and Productivity Software portfolio within Brady Intelligent Productivity Solutions. This role serves as the central marketing lead between Offering Management, Regional Marketing, Demand Generation, Sales, Channel Marketing, and Commercialization teams to drive awareness, demand, product launches, customer engagement, and revenue growth. The position owns annual marketing planning, new product introduction (NPI) marketing deliverables, digital demand generation campaigns, regional alignment, LOB budget management, sales enablement assets, and measurement of marketing performance across the portfolio.

What You’ll Be Doing

• Develop and own the annual operating plan (AOP) marketing strategy for the Voice and Productivity Software portfolio.
• Define audience segmentation, value propositions, positioning, messaging, campaign priorities, and go-to-market approaches.
• Align global marketing plans with business objectives, product roadmaps, regional priorities, and growth targets.
• Conduct regular alignment reviews with regional Product Marketing Managers, Offering Managers, and LOB VPGM
• Lead creation and delivery of marketing collateral required for product launches.
• Partner with Offering Management and Commercialization teams to ensure launch readiness.
• Manage NPI Bills of Material (BOMs) according to launch tier requirements.
• Coordinate launch assets, sales materials, campaign content, partner-ready materials, web content, and supporting communications.
• Participate in launch planning reviews and commercialization processes.
• Own strategy and execution of demand generation campaigns for software offerings, business initiatives, and NPIs.
• Partner with Global Demand Generation, Marketing Automation, and Regional Marketing teams to execute campaigns globally.
• Guide campaign messaging, targeting, content requirements, and performance measurement.
• Support regional localization and optimization efforts.
• Monitor campaign performance and adjust tactics to improve marketing contribution to pipeline and revenue.
• Ensure consistent execution of global initiatives while accommodating regional requirements and market differences.
• Act as the primary point of contact between global and regional marketing organizations.
• Develop and prioritize marketing assets that help direct sales teams, channel partners, and distributors effectively position and sell software solutions.
• Coordinate creation of collateral through Creative Services and external agencies where needed.

What You Will Need To Be Successful

The role is measured by:

• Delivery of annual marketing plans
• Successful NPI launch execution
• Marketing-influenced pipeline and revenue
• Campaign performance and ROMI
• Regional adoption and execution of global programs
• Timely delivery of launch collateral and marketing assets
• Budget management and forecasting accuracy
• Sales and channel readiness
• Stakeholder satisfaction across Product, Sales, and Marketing organizations

Skill Set

• Agency and external vendor management
• Strong written, verbal, and presentation communication skills
• Executive-level communication and influence without direct authority
• Collaboration across global and regional teams
• Problem-solving, prioritization, and organizational skills
• Cross-functional project and stakeholder management
• Budget planning, forecasting, and ROI/ROMI measurement
• Marketing analytics, KPI reporting, and business reviews
• Strategic marketing planning and annual operating plan (AOP) development
• Go-to-market (GTM) strategy and execution

Preferred Qualifications

• College degree is preferred
• 3-5 years of experience in IT marketing

About Us

Brady Corporation is a global industrial technology leader dedicated to making workplaces safer, more productive, and more connected. Backed by a 110+ year legacy of reliability and innovation, we have entered an exciting era of transformation and growth, powered by more than 10,000 team members serving customers across 40+ countries. Following our acquisition of Honeywell's Productivity Solutions and Services business in August 2026, Brady brings together trusted leadership in safety, materials science, and identification with advanced mobile computing, scanning, and automation.

Who we are

We Help Organizations Make Work Safer, More Productive, And More Connected By Transforming Everyday Critical Information Into Actionable Intelligence. Our End-to-end Platform Unites Two Powerful Pillars

• Identification Solutions: High-performance labels, safety signs, engineered materials, and rugged industrial printing systems.
• Intelligent Productivity Solutions: Industry-leading mobile computers, barcode/RFID scanners, specialized software, voice automation, and workflow services.

From aerospace, healthcare, and laboratories to manufacturing plants, retail, data centers, and global transportation and logistics hubs, we empower customers to identify, protect, track, and optimize the people, assets, and processes that keep the world running.

Why Work At Brady

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

Our Benefits

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Opportunity to participate in incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Education reimbursement opportunities
• Scholarship program for children of Brady employees
• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
• Dress-for-your-day dress code
• Charitable contributions matched through Brady's Matching Gift program