ABM-Driven Marketing Automation Specialist

Brady Corporation; Milwaukee (WI); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Insurance coverage

401(k) with match

Paid time off

Parental leave

Education reimbursement

Scholarship program

Employee resource groups

Employee assistance program

Dress-for-your-day

Matching gift program

Job summary

Brady Corporation in Milwaukee, WI is seeking a Marketing Automation Specialist to design and execute automated campaigns, manage lead flows, and drive demand across channels.

You will leverage data from Eloqua, Pardot, Salesforce, and other sources to segment audiences, optimize ABM programs, test workflows, and collaborate with sales and ecommerce to accelerate pipeline.

The ideal candidate has 2+ years in marketing automation and strong analytical, communication, and project-management skills.

Qualifications

• Bachelor's degree in a business- or technical-field (marketing, communications, business administration, economics, CS, info systems, statistics, etc.)
• 2+ years in marketing automation, email, CRM or related analytics function
• Experience with marketing automation systems (e.g. Eloqua, Pardot, etc.)
• Experience with Salesforce is a plus
• Excellent analytical, problem-solving, and communication skills
• Detail-oriented with a focus on delivering high-quality results

Responsibilities

• Design and execute marketing automation processes to improve sales effectiveness
• Leverage data across multiple sources for better targeting and personalization
• Select groups of customers across MarTech tools
• Deeply understand Brady’s customer segments, personas and buying journeys to create actionable audiences for personalized messages
• Continuously test and optimize processes to improve ROI
• Collaborate with cross-functional teams to align ABM initiatives
• Turn data into actionable tools for the sales team to grow pipeline and velocity
• Ensure data integrity and easy integration across data sources
• Assist in ABM execution by identifying in-market target accounts and coordinating across teams

Skills

Analytical skills

Communication

Attention to detail

Project management

Cross-functional collaboration

Education

Bachelor's degree in marketing, business, economics, or related field

Bachelor's degree in a technical field (CS, information systems, statistics)

Tools

Eloqua

Pardot

Salesforce

Job description

Brady Corporation in Milwaukee, WI is seeking a Marketing Automation Specialist to design and execute automated campaigns, manage lead flows, and drive demand across channels.

You will leverage data from Eloqua, Pardot, Salesforce, and other sources to segment audiences, optimize ABM programs, test workflows, and collaborate with sales and ecommerce to accelerate pipeline.

The ideal candidate has 2+ years in marketing automation and strong analytical, communication, and project-management skills.