Senior Upstream Spine Robotics Marketing Lead

jj; Raynham (MA); On-site; USD 122,000 - 213,000; Full time

Job summary

Johnson & Johnson invites a seasoned Upstream Senior Marketing Manager, Spine Robotics, to join the Orthopaedics team in Raynham, MA. This strategic role shapes the innovation strategy, technology roadmap, and future portfolio, translating clinical insights into NPD opportunities across implants and digital solutions.

You will lead cross-functional programs, engage surgeons, and drive the commercialization of spine innovations, reporting to the Global Head of Robotics.

Qualifications

• Bachelor's degree required; postgraduate qualification in a related field preferred.
• 8+ years of experience in Marketing, Product Management, Strategy, Innovation, Engineering, or a related discipline.
• Experience in Medical Devices, Orthopaedics (Spine), Surgical Technologies, Navigation, Robotics, Digital Surgery, or related healthcare technologies.
• Proven track record developing product strategies, innovation roadmaps, technology portfolios, and business cases that inform investment decisions.
• Demonstrated ability to lead complex, cross-functional initiatives from concept through commercialisation while influencing stakeholders in a matrix organisation.
• Strong strategic, analytical, and commercial acumen with the ability to prioritise and deliver multiple high-impact initiatives with a high degree of autonomy.
• Experience defining long-term strategic vision, translating insights into execution plans, and delivering measurable business results.
• Exceptional communication, presentation, and stakeholder management skills.
• Ability to work within cadaver lab and operating room environments is required.
• Preferred: Experience leading surgeon advisory boards, customer engagement programmes, market development initiatives, and innovation governance processes.
• Preferred: Experience in Digital Health, Software, Artificial Intelligence, Machine Learning, Data Analytics, Navigation, Robotics, or enabling surgical technologies.

Responsibilities

• Serve as a strategic commercial leader in Spine Surgery, supporting long-term innovation strategy, portfolio vision, and technology roadmap.
• Lead upstream marketing activities supporting the NPD process, ensuring customer, clinical, and market insights are integrated throughout development.
• Drive surgeon engagement activities, including advisory boards, Voice of Customer programmes, concept testing, and evaluation of future innovations.
• Translate customer needs, market trends, and unmet clinical demands into product requirements, business cases, and strategic growth opportunities.
• Support the development and maintenance of a multigenerational product and technology roadmap.
• Partner with R&D, Strategic Innovation, Clinical Affairs, Medical Affairs, Regulatory Affairs, and Commercial teams to define and execute portfolio strategy.
• Monitor competitive activity, emerging technologies, and innovation trends to inform strategic decision-making and portfolio prioritisation.
• Influence and align cross-functional stakeholders, key opinion leaders, and commercial teams to support strategic planning and execution of innovation initiatives.
• Provide commercial leadership throughout the innovation lifecycle, including concept generation, product development, launch planning, and global commercialisation.
• Support portfolio governance, investment prioritisation, and business planning.

Skills

Marketing

Product Launch Planning

Product Management

Robotics

Upstream Marketing

Education

Bachelor's degree

Job description

Johnson & Johnson invites a seasoned Upstream Senior Marketing Manager, Spine Robotics, to join the Orthopaedics team in Raynham, MA. This strategic role shapes the innovation strategy, technology roadmap, and future portfolio, translating clinical insights into NPD opportunities across implants and digital solutions.

You will lead cross-functional programs, engage surgeons, and drive the commercialization of spine innovations, reporting to the Global Head of Robotics.