Global Marketing Director - Brand Strategy & Launch Leader

EMD Serono, Inc.; Boston (MA); Hybrid; USD 186,500 - 279,700; Full time

Benefits offered by this job

Health insurance

PTO

Retirement contributions

Job summary

EMD Serono, Inc. is seeking a Global Marketing Director to shape and execute brand strategy, messaging, and campaigns worldwide. You will drive the launch and performance of the brand and collaborate with Marketing, Sales, Market Access, Medical Affairs, and other functions to align tactical plans.

The role requires 7+ years in pharmaceutical/biotech commercial roles, with strong stakeholder influence and leadership. A hybrid work model and East Coast hours are expected, with some travel.

Qualifications

• Bachelor's degree in business or related field; MBA or equivalent preferred.
• 7+ years of relevant pharmaceutical/biotech commercial experience.
• Strong ability to influence stakeholders and lead without authority.

Responsibilities

• Develop brand strategy, messaging, and campaigns for global presence.
• Translate global strategy into local toolkits for ex-US teams.
• Oversee global congress strategy and execution; guide local congress strategy.
• Manage multiple projects and vendors to ensure high-quality, on-time delivery.
• Ensure compliant execution of all marketing strategies and materials.

Skills

Brand strategy

Stakeholder influence

Leadership

Cross-functional collaboration

Education

Bachelor's degree

MBA preferred

Tools

Microsoft Office

Job description

EMD Serono, Inc. is seeking a Global Marketing Director to shape and execute brand strategy, messaging, and campaigns worldwide. You will drive the launch and performance of the brand and collaborate with Marketing, Sales, Market Access, Medical Affairs, and other functions to align tactical plans.

The role requires 7+ years in pharmaceutical/biotech commercial roles, with strong stakeholder influence and leadership. A hybrid work model and East Coast hours are expected, with some travel.