Global Oncology Marketing Lead: Launch & Strategy

Merck; Upper Gwynedd Township (Montgomery County); Hybrid; USD 157,000 - 247,000; Full time

Benefits offered by this job

Medical

Dental

Vision and other insurance

401(k)

Paid holidays

Vacation

Sick days

Job summary

Merck in the United States is seeking an Associate Director, Global Oncology Marketing to shape brand strategy, lead launch preparations, and expand our oncology portfolio. You will guide global campaigns and ensure consistency across regions to support a successful product introduction.

The role requires partnering with cross-functional teams, regions, and launch planners to drive readiness, refine messaging, and leverage AI-driven insights.

Qualifications

• Bachelor's degree required.
• 6+ years in pharmaceutical/biotech marketing.
• Experience developing brand and marketing strategy.
• Ability to lead cross-functional teams and influence.
• Strong collaboration with commercial and regional teams.
• Knowledge of marketing and promotion principles.
• Understanding launch readiness in pharma/biotech.

Responsibilities

• Support foundational brand development for a new oncology product with a cross-functional team.
• Develop marketing strategy to understand customer segments, drivers, barriers, and healthcare ecosystem.
• Develop brand hallmarks and global creative campaigns.
• Create a brand messaging platform with consistent customer experience.
• Ensure launch readiness with cross-functional stakeholders and regions.
• Collaborate with regions and key markets to develop global strategy and support local needs.
• Manage agency relationships to meet objectives and deliver on time and budget.
• Work with Precision Medicine, Market Research, and Training teams.
• Exhibit learning mindset, agile ways of working, and proficiency with AI.

Skills

Cross-functional leadership

Brand strategy

Marketing principles

Launch readiness

Collaboration

Global marketing

Oncology experience

Education

Bachelor's degree

MBA

Job description

Merck in the United States is seeking an Associate Director, Global Oncology Marketing to shape brand strategy, lead launch preparations, and expand our oncology portfolio. You will guide global campaigns and ensure consistency across regions to support a successful product introduction.

The role requires partnering with cross-functional teams, regions, and launch planners to drive readiness, refine messaging, and leverage AI-driven insights.