Global Marketing Director - Oncology Launch Leader

Jobtailor; Upper Providence (Delaware County); On-site; USD 150,000 - 200,000; Full time

Job summary

Jobtailor in the United States seeks a senior marketing leader to direct global strategy and drive major product launches in pharma/biotech. You will translate patient insights into market positioning and lead multichannel campaigns.

You will set KPIs, collaborate across R&D, medical, access, insights, and commercial teams, and ensure compliant, ethical marketing while coaching leaders for resource alignment.

Qualifications

• Bachelor’s degree required; 10+ years in pharma/biotech.
• Experience leading product launches or major lifecycle campaigns.
• Strong cross-functional collaboration in a matrix environment.
• Use of data/insights to inform strategic decisions and measure outcomes.
• Experience with oncology or lung cancer launches preferred.
• Global or regional commercial experience preferred.

Responsibilities

• Lead the development and execution of global marketing strategy.
• Translate insights into competitive positioning, messaging, and multichannel campaigns.
• Establish and track KPIs to measure impact and enable rapid learning.
• Collaborate cross-functionally with R&D, medical affairs, market access, insights, and commercial teams.
• Drive launch readiness activities including market segmentation and customer journey mapping.
• Collaborate with regions and markets to drive commercial execution.
• Manage external agencies and vendors to deliver compliant materials.
• Ensure plans comply with regulations and internal policies with high ethics.
• Coach and develop team members and influence senior leaders for resources.

Skills

Global marketing strategy

Product launch leadership

Cross-functional collaboration

Data-driven decision making

Budget management

Education

Bachelor’s degree in business, life sciences, or related field

Advanced degree (MBA, MPH, MSc)

Job description

Jobtailor in the United States seeks a senior marketing leader to direct global strategy and drive major product launches in pharma/biotech. You will translate patient insights into market positioning and lead multichannel campaigns.

You will set KPIs, collaborate across R&D, medical, access, insights, and commercial teams, and ensure compliant, ethical marketing while coaching leaders for resource alignment.