Associate Director, Global HCP Strategy

Merck; Rahway (NJ); Hybrid; USD 142,000 - 224,000; Full time

Job summary

Merck seeks an Associate Director, Enterprise Brand Strategy to shape the global HCP strategy, scientific narrative, and core platforms enabling differentiated engagement with healthcare professionals across markets. This role drives the global strategy framework, customer segmentation, and launch planning aligned with brand priorities.

The role partners with Medical Affairs, Clinical, Regulatory, and Regional teams to translate data into strategic implications, develop launch inputs, and enable

Qualifications

• Bachelor's degree required; advanced business degree preferred.
• 6–8 years in pharma/biotech/healthcare or related industries.
• Experience in global/local marketing, launch planning, or asset strategy.
• Ability to translate clinical evidence and insights into commercial strategy.
• Strong communication and stakeholder management within matrix organizations.

Responsibilities

• Lead development of the global HCP strategy, segmentation, insights, and market activation priorities.
• Define the global HCP framework and engagement principles for multiple markets.
• Develop differentiated HCP value propositions, messages, and engagement strategies.
• Translate data and competitive intelligence into strategic HCP implications.
• Create core HCP strategy assets and ensure actionable global guidance for local execution.
• Manage the global AOR scope, budget, briefing, performance, and delivery of initiatives.

Skills

Strategic thinking

Scientific curiosity

Communication

Stakeholder management

Cross-functional collaboration

Education

Bachelor's degree

MBA or advanced degree preferred

Job description

Merck seeks an Associate Director, Enterprise Brand Strategy to shape the global HCP strategy, scientific narrative, and core platforms enabling differentiated engagement with healthcare professionals across markets. This role drives the global strategy framework, customer segmentation, and launch planning aligned with brand priorities.

The role partners with Medical Affairs, Clinical, Regulatory, and Regional teams to translate data into strategic implications, develop launch inputs, and enable