Global Marketing Director, Oncology

GSK; Upper Providence (Delaware County); On-site; USD 180,000 - 240,000; Full time

Job summary

GSK is seeking a Global Marketing Director, Oncology to lead the launch strategy for a new oncology asset in orphan indications, working with US, EU5, Japan and China affiliates. This is a highly cross-functional, autonomous role focused on delivering an exceptional global campaign and launch readiness.

You will translate brand strategy into executable materials, manage KEEs, and partner with Medical, Market Access, Regulatory and Insights to optimize asset performance across markets.

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 5+ years of marketing experience with at least one global launch.
• Ability to operate autonomously in a cross-functional team with senior stakeholders.

Responsibilities

• Lead and evolve global brand and launch plans into actionable marketing programs.
• Co-lead development of global campaign materials and ensure MLR compliance.
• Manage external expert engagements and advisory boards for strategy testing.
• Collaborate with affiliates US, EU5, Japan, China on launch execution.
• Track KPIs, readiness milestones, and budget/resource planning.

Skills

Global brand strategy

Launch planning

Cross-functional leadership

Stakeholder management

KEE engagement

Education

Bachelor's degree

MBA or advanced degree preferred

Job description

Within GSK's Pharmaceuticals business, Global Marketing directors (GMD) are expected to generate Long Term Value for GSK and ultimately improve the lives of patients around the world. They lead the development of insight-driven global product strategies and plans, deliver ambitious long-range forecasts, enable outstanding launches, and ensure excellent customer experience in partnership with co-create markets through creating omnichannel content

The focus of this role is the launch of a new new pharmaceutical product in an orphan oncology indication. Effectively resolving the high complexity and ambiguity in shorter than usual timelines is critical for a major asset and a best in-industry launch.

The Global Marketing Director, Oncology will be a core member of the Global Marketing Team, responsible for shaping and executing the global brand and launch strategy. Reporting to the Senior Director, Global Marketing, this individual will translate brand strategy into launch-ready commercial execution - campaign materials, HCP/KEE engagement models, and affiliate-facing tools and guidance - while building the foundational thinking for a potential later expansion into a larger indication.

This is a highly cross-functional, individually accountable role. It does not carry direct reports, but requires a marketer who can operate with significant autonomy, drive projects end-to-end, and represent Global Marketing credibly with senior internal stakeholders (Medical, Market Access, Regulatory, Global Insights), external experts, and key affiliates (US, EU5, Japan, China).

Key Responsibilities

Launch Strategy & Execution

• Contribute to and evolve elements of the global brand and launch plan, translating the overarching brand strategy set with the Senior Director into actionable marketing programs and timelines.
• Co-lead the development of core global campaign materials - positioning, messaging architecture, HCP and patient-facing content, sales aids, and digital assets - ensuring scientific accuracy, medical/legal/regulatory (MLR) compliance, and consistency of brand voice.
• In partnership with the Strategy & Operations director, build and maintain the global launch readiness plan and toolkit, ensuring affiliates have the strategic rationale, materials, and training support needed for local adaptation and execution.

KEE & External Expert Engagement

• Manage the commercial dimension of interactions with Key External Experts (KEEs), including planning and running the Commercial Strategic Council (or equivalent advisory forum) to pressure-test brand strategy, messaging, and launch readiness.
• Build and maintain a network of relevant oncology/GIST KEEs, ensuring compliant, well-documented, and strategically purposeful engagement aligned with Medical Affairs activities.
• Synthesize KEE and advisory board input into actionable recommendations for brand strategy, campaign development, and affiliate guidance.

Affiliate & Cross-Functional Collaboration

• Serve as the primary Global Marketing point of contact for key affiliates (US, EU5, Japan, China + regions) on brand strategy, campaign materials, and launch execution - balancing global consistency with local market needs.
• Drive affiliate engagement strategy and input into affiliate operational planning.
• Partner closely with US colleagues in particular, leveraging (or building) deep understanding of US oncology launch dynamics, given the market's outsized commercial and precedent-setting importance.
• Collaborate cross-functionally with Medical Affairs, Market Access/Pricing, Regulatory, Global Insights & Analytics, and Commercial Operations to ensure integrated, launch-ready plans.
• Drive culture of trust, respect, transparency, and accountability.

Insights, Planning & Governance

• Manage relevant agency relationships (creative, medical education, market research) to ensure high-quality, on-time, on-budget deliverables.
• Track and report on launch KPIs and readiness milestones, proactively flagging risks and proposing mitigations.
• Partner with Insights to deliver Global Forecast aligned to strategy, generating recommended assumptions and strategic inputs.
• Elucidate required SG&A and commercial model to optimise asset performance in Global markets.
• Contribute to budget planning and resource allocation for assigned workstreams.

Key Relationships

• Internal: Senior Director Global Marketing (manager), VP MCL, Director of Strategy & Operations, Global Medical Affairs, Global Market Access, Regulatory Affairs, Global Insights & Analytics.
• External: KEEs and advisory boards (via the Commercial Strategic Council and related forums), creative/media/market research agencies.
• Affiliates: US, EU5, Japan, China and regional marketing and cross-functional teams.

Candidate Profile

• Basic Qualifications: Bachelor's degree required; MBA or advanced scientific/business degree preferred.
• 5 years of Marketing experience with at least one global launch is required - this does not need to be launch-leadership experien