Global Marketing Campaign Strategist

Abbott Laboratories; Atlanta (GA); On-site; USD 72,700 - 145,300; Full time

Benefits offered by this job

Free medical coverage

Excellent retirement savings plan

Tuition reimbursement

Employee wellness support

Job summary

Abbott Laboratories in the Atlanta area is seeking a Marketing Communications leader to develop and implement multi‑channel campaigns that support business goals and deliver measurable results.

You will partner with Marketing, Digital Marketing, Congress/Events, Public Relations and Creative Services to align on product launches and messaging, ensuring consistency across geographies and channels.

Qualifications

• Bachelor’s degree in communications or equivalent.
• Minimum 5 years in marketing communications or similar in medical device or regulated industry.
• Proven track record delivering multi-channel, sales-enabling campaigns.
• Strong project management and collaboration in matrixed environments.
• Excellent verbal and written communication skills at multiple levels.

Responsibilities

• Execute campaigns across channels and geographies to enable sales and build the Abbott Brand.
• Demonstrate understanding of business, product, customer, channels and competitors for global plans.
• Create and implement measurable, multi-channel strategies to support product commercialization.
• Collaborate with Marketing, Digital, Congress/Events, PR and Creative Services for launches and processes.
• Partner with agencies and vendors to meet expectations and budgets.

Skills

Project management

Verbal and written communication

Team collaboration

SEO/SEM knowledge

Education

Bachelor’s Degree in Communications, Journalism, Advertising, Marketing, Public Relations, English

Tools

PowerPoint

Job description

Abbott Laboratories in the Atlanta area is seeking a Marketing Communications leader to develop and implement multi‑channel campaigns that support business goals and deliver measurable results.

You will partner with Marketing, Digital Marketing, Congress/Events, Public Relations and Creative Services to align on product launches and messaging, ensuring consistency across geographies and channels.