Global Digital Marketing Strategy Lead

Abbott Laboratories

Austin (TX)

On-site

USD 87,000 - 173,000

Full time

3 days ago

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Benefits offered by this job

Medical coverage (HIP PPO)

Retirement plan with high employer %

Tuition reimbursement

FreeU education benefit

Job summary

Abbott Laboratories in Austin, TX seeks a Digital Marketing Strategy Lead to shape the global digital marketing strategy for the Neuromodulation division. You will drive growth by acquiring, engaging, and retaining customers with data-driven campaigns and cross-functional collaboration.

Ideal candidates have 5+ years in growth or digital marketing, leadership experience, and expertise in CRM, marketing automation, and analytics.

Qualifications

Bachelor’s degree in marketing, business, or related field.
5+ years of growth or digital marketing with a strong campaign portfolio.
Experience managing people and leading teams.
Proficiency with media strategy, AEO/GEO, marketing automation, CRM, and analytics.
Ability to create compelling content across channels and run multi-variate tests.

Responsibilities

Lead digital marketing initiatives across patient and HCP audiences, including large-scale campaigns.
Optimize the marketing funnel, improve website performance, and support geo strategies.
Develop and optimize digital campaigns with testing and segmentation.
Collaborate with teams and agencies to manage content, timelines, and budgets.
Measure performance with reporting and analytics, translating into actions.
Share best practices and scalable solutions across markets.