Global Market Strategy Director

AFL Telecommunications, LLC; Dallas (TX); On-site; USD 150,000 - 250,000; Full time

Benefits offered by this job

Flexible time off

401K company match

Professional development

Insurance options

Job summary

AFL Telecommunications, LLC is seeking a Market Development Director to define the long-term direction of the business unit and lead global market sizing, segmentation, and go-to-market strategy. The role requires deep market insights and collaboration with Product Management, Technology, and Engineering across regions to drive differentiated growth.

The position focuses on competitive landscape, emerging technologies, and value proposition development, demanding strong leadership and strategic

Qualifications

• 7-10 years of experience in market research and business analytics, preferably in the B2B industry with strong technical and strategic skills.
• Bachelor's Degree required. MBA preferred.
• Specific experience in optical networking, telecommunications, or related technical acumen.
• Strong analytical skills, proficiency in Excel, PowerPoint, Tableau, and SQL is required.

Responsibilities

• Define and analyze global market segments and competitive landscape, identifying growth drivers and competitive industry dynamics.
• Develop and maintain comprehensive segmentation models based on customer needs, behaviors, applications, and value drivers.
• Monitor shifts in industry dynamics and emerging markets to support strategic planning and innovation and emerging technologies roadmaps.
• Build and maintain a robust intelligence framework to inform proactive decision-making.
• Collaborate with regional business teams to validate segmentation and ensure portfolio relevance.
• Identify adjacent markets and technologies that present growth opportunities or threats and develop strategies for engagement or mitigation.
• Lead the creation of customer-centric value propositions for global and regional markets, translating technical capabilities into business outcomes.
• Work cross-functionally with Product Management, Engineering, Sales, and Technology to articulate clear economic and technical value for the customer.
• Tailor value propositions by segment, industry, and customer persona.
• Execute global and regional go-to-market strategies by providing market insights, segmentation priorities, and messaging guidance.
• Align market strategy with business objectives and growth targets for key regions and product portfolios.
• Collaborate with regional business teams to ensure execution aligns with strategic direction.

Skills

Analytical skills

Public speaking

Leadership

Education

Bachelor's Degree

MBA preferred

Tools

Excel

PowerPoint

Tableau

SQL

Job description

AFL Telecommunications, LLC is seeking a Market Development Director to define the long-term direction of the business unit and lead global market sizing, segmentation, and go-to-market strategy. The role requires deep market insights and collaboration with Product Management, Technology, and Engineering across regions to drive differentiated growth.

The position focuses on competitive landscape, emerging technologies, and value proposition development, demanding strong leadership and strategic