Global Market Development Strategist

ThermoFisher Scientific; Waltham (MA); On-site; USD 83,000 - 100,000; Full time

Benefits offered by this job

Health benefits

401k plan

Paid time off

Job summary

Thermo Fisher Scientific in Waltham, MA is seeking a Global Market Development Specialist to craft and execute marketing programs for a diverse portfolio of single-use products. You will lead cross-functional teams to build global, multi-channel campaigns and optimize performance across channels to drive growth.

The role requires strong B2B marketing experience, ability to navigate a matrixed organization, and effective collaboration with product management, R&D, and regional teams to align

Qualifications

• Bachelor’s degree in Life Sciences, Marketing or related field
• 4-5 years of marketing experience (biopharma/ biotech segment is a plus)
• Ability to work effectively in a matrixed organization and align strategy with stakeholders
• Knowledge of value proposition development, 4Ps, 3Cs and marketing mix, marketing communication, channels-to-market, customer segmentation, voice of customer
• Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products
• Experience developing messaging for sales and customer facing materials
• Outstanding communication skills as well as analytical, project management and planning skills necessary
• Strong business sense and customer focus

Responsibilities

• Collaborate with cross-functional teams to develop strategic marketing plans, including analysis of customer segments, competitor analysis, business trends, and market opportunities.
• Work closely with product management to ensure product positioning, messaging, and value propositions are aligned with customer needs.
• Partner with digital marketing colleagues to implement and optimize performance across digital channels.
• Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search and display advertising.
• Develop sales force selling tools and customer materials in collaboration with product management, R&D, and commercial teams.
• Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
• Coordinate with global functions to ensure consistency with brand profiles and company standards.
• Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach.
• Work closely with regional marketing development managers to build and implement marketing programs within their regions.
• May perform other related duties as the need arises and/or assigned.

Skills

B2B marketing

Matrixed organization

Communication skills

Analytical skills

Project management

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree

Job description

Thermo Fisher Scientific in Waltham, MA is seeking a Global Market Development Specialist to craft and execute marketing programs for a diverse portfolio of single-use products. You will lead cross-functional teams to build global, multi-channel campaigns and optimize performance across channels to drive growth.

The role requires strong B2B marketing experience, ability to navigate a matrixed organization, and effective collaboration with product management, R&D, and regional teams to align