Global Local Services Marketing Lead

TikTok; Los Angeles (CA); On-site; USD 116,000 - 258,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Paid parental leave

Disability insurance

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time

Job summary

TikTok Local Services (TikTok GO) is a one-stop commerce solution connecting global users with local services via POI, short videos, LIVE, and search. It aims to empower local businesses and help communities grow through innovative marketing and operational tools.

Leading in the US market, this role drives brand and product marketing, develops integrated campaigns, and builds strategic partnerships with international brands to deliver measurable business impact.

Qualifications

• Bachelor's degree or equivalent with global marketing experience.
• Strong understanding of global content and social media in the US.
• Interest in food and dining industry with consumer insights.
• Strong communication, negotiation and project management skills.

Responsibilities

• Strengthen brand awareness through launches, campaigns, and partnerships.
• Translate insights into US market product positioning and messaging.
• Develop cross-channel marketing campaigns across social media, creators, and events.
• Build strategic partnerships with international brands and organizations.
• Collaborate with stakeholders to drive projects from strategy to execution with measurable impact.

Skills

Global marketing

Brand marketing

Product marketing

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Job description

TikTok Local Services (TikTok GO) is a one-stop commerce solution connecting global users with local services via POI, short videos, LIVE, and search. It aims to empower local businesses and help communities grow through innovative marketing and operational tools.

Leading in the US market, this role drives brand and product marketing, develops integrated campaigns, and builds strategic partnerships with international brands to deliver measurable business impact.