Global Lifecycle Marketing Manager

Starlink; Bastrop (TX); On-site; USD 120,000 - 190,000; Full time

Job summary

Starlink is seeking a Lifecycle Marketing Manager to own multi-region communications across Europe, Asia, Oceania, and Africa. This role drives email, landing pages, ad messaging, and related channels from strategy to execution.

You will translate consumer insights into shipped copy, pages, and campaigns, building nurture and abandoned-cart programs with measurable impact on orders and conversions.

Qualifications

• Bachelor’s degree in marketing, business, communications, journalism, economics or related field.
• 5+ years of experience in brand, product, or performance communications with ownership of a market or region — not campaign execution alone.

Responsibilities

• Own the monthly multi-region communications plan and a dated recap covering leads email, website, ads, customer comms, and retail.
• Convert consumer insights into actionable initiatives, copy, pages, ads, emails, and experiments for European, Asian, Oceanian, and African markets.
• Build and maintain nurture and abandoned-cart email series; ship market campaigns tied to seasonality, reliability, ISP comparison, pricing, Roam/Mini, travel, and emergency backup.
• Track email-attributed orders, volume, and conversion vs. other markets; reallocate effort and retire underperforming work.
• Ship country-dynamic starlink.com pages for Europe, Asia, Oceania, and Africa: stories, comparison, reliability, city/place, installation, and use cases.
• Develop in-market ad messaging that resolves to those pages; test claims insights support and retire claims that reduce trust.

Skills

Lifecycle marketing

Multi-region marketing

Email marketing

Landing pages

Ad messaging

Cross-language capabilities

Education

Bachelor’s degree in marketing, business, communications

Job description

Starlink is seeking a Lifecycle Marketing Manager to own multi-region communications across Europe, Asia, Oceania, and Africa. This role drives email, landing pages, ad messaging, and related channels from strategy to execution.

You will translate consumer insights into shipped copy, pages, and campaigns, building nurture and abandoned-cart programs with measurable impact on orders and conversions.