Global Lifecycle Marketing Lead, B2B

Amazon; Bellevue (WA); On-site; USD 118,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

Amazon is seeking a Sr. Lifecycle Marketing Manager to scale a global, startup-like transportation service within ASCS. You will own end-to-end customer journeys, define proactive and reactive shipper communications, and drive engagement across lifecycle stages.

You will partner with marketing, product, events, and creative teams to align messaging with brand strategy and commercial goals, delivering measurable outcomes for pipeline and adoption.

Qualifications

• 6+ years of professional non-internship marketing experience.
• 6+ years of developing and managing acquisition marketing or channel programs experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.

Responsibilities

• Lead the development and execution of cross-channel lifecycle strategies that drive conversion, activation, retention, and long-term loyalty.
• Map out and maintain the entire lifecycle marketing roadmap, including email automation and cross-channel journeys, and build associated journey flows.
• Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement multi-channel communication strategies.
• Synthesize reporting and insights to make adjustments to audience strategy, cadence and frequency, across email and other owned channels.
• Develop and bar raise rich, high-quality content for email, banners etc. to maximize engagement.
• Create evergreen programs with continuous testing and optimization to iteratively improve reach, scale engagement, drive consideration and adoption.
• Communicate regularly with stakeholders regarding key test results and the status of major initiatives, providing recommendations on strategic shifts and prioritization.
• Collaborate with the integrated marketing, product marketing, events, and creative teams to ensure messaging aligns with brand strategy and campaign priorities.

Skills

Marketing experience

Acquisition programs

Data-driven

Excel/Tableau

Cross-functional programs

Tools

Excel

Tableau

Job description

Amazon is seeking a Sr. Lifecycle Marketing Manager to scale a global, startup-like transportation service within ASCS. You will own end-to-end customer journeys, define proactive and reactive shipper communications, and drive engagement across lifecycle stages.

You will partner with marketing, product, events, and creative teams to align messaging with brand strategy and commercial goals, delivering measurable outcomes for pipeline and adoption.