Global Lead, B2B Thought Leadership & Research

Linkedin3; New York (NY); Hybrid; USD 131,000 - 212,000; Full time

Job summary

LinkedIn's B2B Institute is seeking a senior contributor to develop evidence-based thought leadership influencing senior marketing executives. This role requires deep B2B marketing expertise, storytelling, analytical judgment, and the ability to translate research into commercially relevant perspectives.

The position blends content creation, research, and executive engagement, with approximately half time on thought leadership and the other half on amplifying insights through events, customer

Qualifications

• Bachelor's degree in Marketing or related field.
• 8+ years in B2B marketing, agency strategy, consulting, industry research, or business editorial.
• Experience publishing content for business or marketing audiences.
• Experience translating data or research into thought leadership.

Responsibilities

• Author high‑impact thought leadership articles, flagship research reports, executive summaries, and supporting content for senior B2B marketing audiences.
• Translate complex marketing concepts, survey findings, platform data, and third‑party research into clear, evidence‑backed insights and actionable recommendations.
• Shape the B2B Institute's editorial agenda by identifying emerging industry trends, developing original perspectives, and challenging conventional marketing thinking.
• Apply deep B2B marketing expertise and commercial understanding to develop content that addresses real‑world challenges facing senior marketing leaders.
• Lead secondary research and analysis, evaluate findings, test hypotheses, and partner with research teams to inform new studies and strengthen editorial arguments.
• Develop compelling narratives that connect qualitative and quantitative research findings to broader business challenges and opportunities.
• Present thought leadership and research findings to senior executives, customers, industry partners, and conference audiences with credibility and authority.
• Collaborate with Editorial, Research, Legal, Communications, and cross‑functional stakeholders to ensure content quality, accuracy, and alignment.
• Create supporting materials, including presentations, talking points, social content, and executive briefings, to extend the reach and impact of published research.
• Own thought leadership initiatives end‑to‑end, from initial concept and content development through stakeholder approvals, publication, and market activation.
• Maintain rigorous editorial and analytical standards, ensuring published claims are supported by credible research and evidence.

Skills

B2B Marketing

Thought Leadership

Content Development

Writing & Storytelling

Market Research

Data Analysis

Executive Communication

Public Speaking

Stakeholder Management

Education

Bachelor's degree in Marketing or related field

Job description

LinkedIn's B2B Institute is seeking a senior contributor to develop evidence-based thought leadership influencing senior marketing executives. This role requires deep B2B marketing expertise, storytelling, analytical judgment, and the ability to translate research into commercially relevant perspectives.

The position blends content creation, research, and executive engagement, with approximately half time on thought leadership and the other half on amplifying insights through events, customer