Global Lead, B2B Thought Leadership & Research

LinkedIn; New York (NY); Hybrid; USD 131,000 - 212,000; Full time

Job summary

LinkedIn is seeking a Global Lead, Thought Leadership for the B2B Institute in New York. The role blends content creation, research, and executive engagement, with a hybrid work arrangement in NYC. You will craft evidence-based perspectives to influence senior marketers and shape industry conversations.

You will translate complex research into compelling narratives and collaborate with cross-functional teams to extend impact across events, publications, and LinkedIn channels.

Qualifications

• Bachelor's degree in Marketing or related field or equivalent experience.
• 8+ years in B2B marketing, agency strategy, consulting, or research.
• Experience publishing content for business or marketing audiences.
• Experience translating data or research into thought leadership.

Responsibilities

• Author high-impact thought leadership articles and executive summaries.
• Translate complex data into clear, evidence-backed insights.
• Shape editorial agenda by identifying industry trends and perspectives.
• Develop content addressing real-world challenges for senior marketing leaders.
• Lead secondary research, test hypotheses, and inform new studies.
• Present findings to senior executives and industry partners.
• Collaborate with cross-functional teams to ensure quality and alignment.
• Own thought leadership initiatives from concept to publication and activation.

Skills

Thought Leadership & Content Dev

Writing & Storytelling

Market Research & Data Analysis

Executive Communication & Public Speak

Stakeholder Management & Cross-Func

Education

Bachelor's degree in Marketing or related field

Job description

LinkedIn is seeking a Global Lead, Thought Leadership for the B2B Institute in New York. The role blends content creation, research, and executive engagement, with a hybrid work arrangement in NYC. You will craft evidence-based perspectives to influence senior marketers and shape industry conversations.

You will translate complex research into compelling narratives and collaborate with cross-functional teams to extend impact across events, publications, and LinkedIn channels.