Global Industry & Experiential Marketing Lead

ResumeXrays LLC; San Francisco (CA); Presencial; USD 180.000 - 240.000; Jornada completa

Descripción de la vacante

OpenAI is seeking an Industry & Experiential Marketing Lead to expand OpenAI’s presence within the global advertising ecosystem. You’ll shape engagement with industry bodies, agencies, and leaders, creating programs and experiences that drive understanding, trust, and demand for OpenAI’s advertising solutions.

You will report to the Head of Global Large Advertiser Marketing and partner with Sales, Communications, and Events teams to orchestrate a global strategy, partnerships, and

Formación

• 10+ years in B2B marketing and advertising industries.
• Proven track record building industry partnerships.
• Experience leading cross-functional teams including sales and content.
• Strong strategic and creative judgement for programming.

Responsabilidades

• Define the global industry engagement strategy and target key organizations, communities, leaders, and moments that advance advertiser understanding and adoption.
• Build strategic industry relationships with advertising trade associations, agencies, and event organizers; develop joint programs with clear value.
• Own the advertising industry events portfolio by prioritizing conferences, sponsorships, speaking opportunities, and activations.
• Create distinctive experiences through executive gatherings, industry forums, roundtables, and formats that bring OpenAI’s advertising story to life.
• Lead program strategy and execution with objectives, audience strategy, briefs, and engagement plans; partner with Events & Experiences on production.
• Develop thought leadership partnerships with industry orgs and internal teams to identify research and content opportunities addressing advertiser questions.
• Shape executive participation with communications and leaders on speaking opportunities and session concepts.
• Connect engagement to commercial outcomes by coordinating with Sales and Vertical Marketing on participation and follow-up.
• Build and lead the function by managing external partners and setting priorities, budgets, and ways of working.

Conocimientos

B2B marketing

Advertising industry

Experiential marketing

Strategic partnerships

Executive communication

Descripción del empleo

OpenAI is seeking an Industry & Experiential Marketing Lead to expand OpenAI’s presence within the global advertising ecosystem. You’ll shape engagement with industry bodies, agencies, and leaders, creating programs and experiences that drive understanding, trust, and demand for OpenAI’s advertising solutions.

You will report to the Head of Global Large Advertiser Marketing and partner with Sales, Communications, and Events teams to orchestrate a global strategy, partnerships, and