Global Industry & Experiential Marketing Lead

OpenAI, Inc.; New York (NY); On-site; USD 180,000 - 230,000; Full time

Job summary

OpenAI, Inc. is seeking an Industry & Experiential Marketing Lead to broaden OpenAI’s presence in the global advertising industry by shaping engagement with industry organizations and leaders.

You will define the engagement strategy, build strategic relationships, and lead programs spanning partnerships, conferences, executive gatherings, and research collaborations with industry partners. You will collaborate with Sales, Communications, Customer Marketing, and Content & Solutions Marketing, and

Qualifications

• 10+ years of experience in B2B marketing or related roles.
• Strong understanding of the advertising ecosystem including enterprise advertisers, agencies.
• Proven track record delivering industry partnerships and programs.
• Experience leading complex programs with Sales, Communications, and events teams.
• Strategic and creative judgment to translate priorities into programming.
• Excellent communication and relationship-building with senior executives.
• Ability to move between strategy and hands-on execution in fast-moving environments.
• Experience establishing success measures and using results to guide investments.

Responsibilities

• Define the global industry engagement strategy and identify key organizations, communities, leaders, and moments.
• Build strategic industry relationships with trade associations, organizations, and partners; develop joint programs.
• Own the advertising industry events portfolio: conferences, sponsorships, speaking opportunities, activations.
• Create distinctive experiences: executive gatherings, forums, roundtables, and other formats.
• Lead program strategy and execution: objectives, audience strategy, programming, briefs, and engagement plans.
• Develop thought leadership partnerships with industry organizations and internal teams.
• Shape executive participation with senior leaders on speaking opportunities and concepts.
• Connect engagement to commercial outcomes: customer participation, meetings, and follow-up.
• Build and lead the function: manage partners, budgets, and ways of working.

Skills

B2B marketing

advertising industry marketing

experiential marketing

strategic partnerships

relationship-building

executive engagement

cross-functional leadership

communication skills

budgeting and program management

Job description

OpenAI, Inc. is seeking an Industry & Experiential Marketing Lead to broaden OpenAI’s presence in the global advertising industry by shaping engagement with industry organizations and leaders.

You will define the engagement strategy, build strategic relationships, and lead programs spanning partnerships, conferences, executive gatherings, and research collaborations with industry partners. You will collaborate with Sales, Communications, Customer Marketing, and Content & Solutions Marketing, and