Strategic Brand & Policy Marketing Lead

OpenAI, Inc.; New York (NY); Híbrido; USD 180.000 - 260.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid in-office schedule (Mon-Wed in‑

Descripción de la vacante

OpenAI is seeking an experienced Integrated Marketing Lead to drive policy- and reputation-focused campaigns that strengthen the brand nationally and in local communities. You will spearhead integrated campaigns and corporate communications initiatives to help people understand why OpenAI builds, the impact of our technology, and how we engage with critical AI issues.

The role combines national paid media with locally relevant marketing and engagement efforts.

Formación

• 12+ years of experience in integrated marketing, brand marketing, corporate reputation, public affairs, policy communications, or advertising.
• Experience leading complex, high‑profile campaigns with cross‑functional teams.
• Brand storytelling that translates technical subjects for broad audiences.
• National campaigns plus locally tailored marketing or public‑affairs efforts.
• Paid‑media expertise across multiple channels.
• Ability to manage campaigns across paid, owned, earned, experiential and community channels.
• Strong judgment handling sensitive, fast‑moving issues with reputational risk.
• Excellent written, verbal, and presentation skills; able to influence executives.
• History of cross‑functional collaboration to align priorities and execution.
• Agility to adapt strategies in a fast‑paced environment.

Responsabilidades

• Lead policy and brand campaign strategy: Develop integrated marketing strategies that communicate why OpenAI builds, demonstrate the real-world impact of our technology, and address important policy and societal issues.
• Build national and local campaigns: Lead a mix of national paid-media campaigns and locally tailored efforts that reach policymakers, civic and community leaders, influential stakeholders, and the broader public.
• Translate complex issues into compelling stories: Turn nuanced topics—AI infrastructure, data centers, jobs, economic opportunity, and youth safety—into clear, credible, and engaging narratives for diverse audiences.
• Own campaigns from strategy through measurement: Manage the full campaign lifecycle, including audience insights, briefs, creative development, media strategy, stakeholder alignment, execution, launch, optimization, and post-campaign analysis.
• Connect policy expertise with brand building: Ensure policy-focused communications strengthen the broader OpenAI brand, create greater understanding of our mission, and build long-term trust.
• Champion creative excellence: Partner with internal creative teams and external agencies to develop distinctive, culturally relevant work while maintaining accuracy on sensitive topics.
• Drive cross-functional collaboration: Work closely with Global Affairs, Communications, Creative, Research, Product, and other partners to align priorities and bring campaigns to market effectively.
• Develop audience and market insight: Build a deep understanding of policy, civic, and local audiences and use research, data, and cultural insight to determine the most effective messages, channels, and messengers.
• Measure and improve impact: Establish clear campaign objectives and measurement plans, using results and audience feedback to continuously strengthen our strategy and execution.

Conocimientos

Integrated marketing

Brand marketing

Public affairs

Policy communications

Advertising

Campaign leadership

Cross-functional leadership

Communication skills

Executive influence

Descripción del empleo

OpenAI is seeking an experienced Integrated Marketing Lead to drive policy- and reputation-focused campaigns that strengthen the brand nationally and in local communities. You will spearhead integrated campaigns and corporate communications initiatives to help people understand why OpenAI builds, the impact of our technology, and how we engage with critical AI issues.

The role combines national paid media with locally relevant marketing and engagement efforts.