Global IMC Program Manager: Growth & Pipeline

TikTok; New York (NY); On-site; USD 108,000 - 209,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid parental leave

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

Paid Personal Time

Job summary

TikTok is seeking a senior marketing programme lead within Global Integrated Marketing Communications. You will own an end-to-end growth lever, from strategic plan to delivery, coordinating with product marketing, creative, events and regional teams.

You will write the plan, brief teams, and be accountable for weekly performance against the scorecard. The role emphasizes B2B programme management, cross-functional collaboration and a rigorous measurement discipline with regular reporting to track

Qualifications

• 5+ years in integrated marketing, campaign or programme management.
• Proven experience owning and delivering programmes end to end.
• Extensive B2B experience with pipeline and commercial outcomes.

Responsibilities

• Own the integrated plan for your lever across personas.
• Write the strategy behind the plan and the rationale for what gets made.
• Run month-by-month programmes from the quarterly plan.
• Brief Creative, Events and Channels and stay in the room through development.
• Coordinate with regions and product marketing for alignment and adoption.
• Hold the scorecard and report metrics weekly, monthly and quarterly.

Skills

Integrated marketing

Campaign management

Program management

Stakeholder management

B2B marketing

Job description

TikTok is seeking a senior marketing programme lead within Global Integrated Marketing Communications. You will own an end-to-end growth lever, from strategic plan to delivery, coordinating with product marketing, creative, events and regional teams.

You will write the plan, brief teams, and be accountable for weekly performance against the scorecard. The role emphasizes B2B programme management, cross-functional collaboration and a rigorous measurement discipline with regular reporting to track