Global Head of Institutional Marketing

Blockchain.com; London (KY); Hybrid; USD 200,000 - 253,000; Full time

Benefits offered by this job

Equity

London office

Remote policy 20 days

ClassPass

Unlimited vacation

Apple equipment

Flexible culture

Job summary

Blockchain.com seeks a Head of Institutional Marketing to lead the marketing strategy for Blockchain Institutional. You will drive GTM campaigns, spearhead lead generation, and shape branding and collateral while coordinating retention efforts and CRM-based nurturing.

The role focuses on scaling the institutional vertical, coordinating with sales, and representing Blockchain.com at major crypto events. London-based with in-office presence four days a week, plus flexible remote options and

Qualifications

• Experience in crypto marketing preferred.
• Strong leadership and cross-functional collaboration.
• Proven ability to drive GTM campaigns and lead generation.

Responsibilities

• Define and execute Go-to-Market plans for Blockchain Institutional.
• Lead generation campaigns for the Institutional sales team.
• Oversee content creation and thought leadership for clients.
• Coordinate nurture and lead qualification campaigns via CRM to accelerate pipeline velocity.
• Lead global event marketing and collateral development for industry events.
• Collaborate with the CMO to steer marketing across the organization.

Job description

Blockchain.com seeks a Head of Institutional Marketing to lead the marketing strategy for Blockchain Institutional. You will drive GTM campaigns, spearhead lead generation, and shape branding and collateral while coordinating retention efforts and CRM-based nurturing.

The role focuses on scaling the institutional vertical, coordinating with sales, and representing Blockchain.com at major crypto events. London-based with in-office presence four days a week, plus flexible remote options and