Chief Marketing Architect—Institutional Brand Shift

Keyrock; New York (NY); On-site; USD 175,000 - 220,000; Full time

Benefits offered by this job

Annual team retreats

Global benefits

Commission upside

Job summary

Keyrock, a remote-first crypto-capital markets firm, seeks a Head of Marketing to own the full rebrand and market strategy. You will work closely with the CCO, guiding a small team augmented by AI tools to shift perception from crypto-native to institutional audiences while ensuring brand integrity and market impact.

You will lead strategic branding efforts, maintain exceptional communication with institutional allocators, and drive commercial outcomes in a fast-moving environment.

Qualifications

• Significant marketing leadership experience in crypto or digital-asset firms.
• Deep understanding of crypto markets and culture.
• Track record transforming or building brands in fast-moving, commercially-driven environments.
• Strong communication skills; fluent English (written and spoken).

Responsibilities

• Own and execute rebrand and market repositioning for Keyrock globally.
• Define and drive marketing strategy for institutional and crypto-native audiences.
• Build a premium, forward-looking brand identity for both institutional allocators and crypto-native operators.
• Lead a small, AI-augmented team and collaborate with the CCO to drive measurable commercial impact.
• Shape Keyrock's perception as finance converges with traditional markets.

Skills

Marketing leadership

Crypto market understanding

Brand building

Communication skills

English fluency

Tools

AI tooling

Job description

Keyrock, a remote-first crypto-capital markets firm, seeks a Head of Marketing to own the full rebrand and market strategy. You will work closely with the CCO, guiding a small team augmented by AI tools to shift perception from crypto-native to institutional audiences while ensuring brand integrity and market impact.

You will lead strategic branding efforts, maintain exceptional communication with institutional allocators, and drive commercial outcomes in a fast-moving environment.