Head of Institutional Marketing

Blockchain.com; London (KY); Hybrid; USD 200,000 - 253,000; Full time

Benefits offered by this job

Equity

London office

Remote policy 20 days

ClassPass

Unlimited vacation

Apple equipment

Flexible culture

Job summary

Blockchain.com seeks a Head of Institutional Marketing to lead the marketing strategy for Blockchain Institutional. You will drive GTM campaigns, spearhead lead generation, and shape branding and collateral while coordinating retention efforts and CRM-based nurturing.

The role focuses on scaling the institutional vertical, coordinating with sales, and representing Blockchain.com at major crypto events. London-based with in-office presence four days a week, plus flexible remote options and

Qualifications

• Experience in crypto marketing preferred.
• Strong leadership and cross-functional collaboration.
• Proven ability to drive GTM campaigns and lead generation.

Responsibilities

• Define and execute Go-to-Market plans for Blockchain Institutional.
• Lead generation campaigns for the Institutional sales team.
• Oversee content creation and thought leadership for clients.
• Coordinate nurture and lead qualification campaigns via CRM to accelerate pipeline velocity.
• Lead global event marketing and collateral development for industry events.
• Collaborate with the CMO to steer marketing across the organization.

Job description

Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.

We are seeking a results-oriented, crypto-native Head of Institutional Marketing to join the Blockchain.com Marketing Team. In this role, you will play a vital role in leading the marketing efforts for our Institutional business, Blockchain Institutional. Alongside your Institutional sales colleagues, you will be responsible for scaling the growth of the vertical, through product GTM campaigns, lead generation, branding & collateral, retention + CRM and owning Blockchain.com’s presence at key crypto events.

WHAT YOU WILL DO

• Successful Go-to-Market planning and execution: defining target audiences, creating compelling marketing collateral and executing effective channel distribution to a sophisticated crypto audience.
• Lead generation: Develop and execute independent lead generation campaigns for Blockchain.com Institutional sales team
• Content creation: You’ll oversee best-in-class thought leadership our clients find informative and will regularly consume.
• Nurturing & lead qualifying: Work with the Blockchain.com Institutional sales teams to set up effective nurture and lead qualification campaigns through our CRM systems, actively iterating to accelerate pipeline velocity.
• Event marketing: Leading global promotional activities for Blockchain.com at industry events, including our own. Develop and manage event collateral materials, and help coordinate logistics for event participation.
• Marketing leadership: Working with the CMO, you will be a visible and vocal leader of the marketing vertical across the organization, using your presence and insight to drive coordinated action wherever it is needed.

WHAT YOU WILL NEED

• A relentless and vocal persona: Institutional crypto marketing can be a streetfight; to lead and thrive in this area, we need someone who can hold their own,regardless of the conditions they find themselves in.
• Crypto-nativity: You should know all the products already, and be comfortable pitching them to some of the most sophisticated people in the space.
• You should be passionate about space and its bright future.
• Marketing operational credentials: You’ll be able to show examples of the past or how you’ve operationalized the marketing-into-sales pipeline in the past, to great effect.
• Attention to detail. You’ll be a perfectionist, obsessed with making every last detail decent, from the brand to the product
• Excellent communication and interpersonal skills: you’re comfortable talking to customers, prospective clients, and members of our community.
• Event Management: You’ve organized events of varying scales, including small community events focused on user feedback and cultivating an engaged audience (either online or offline).

WHY JOIN US

• Own and drive the success of an entire market.
• Be part of a mission-driven company that is shaping the future of global finance.
• Work with some of the brightest minds in crypto, technology, and operations.
• Enjoy flexible work policies, competitive compensation, and opportunities for personal and professional growth.

COMPENSATION & PERKS

• Full-time salary based on experience and meaningful equity in an industry-leading company
• This is a role based in our London office, with a mandatory in-office presence four days per week.
• Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.
• ClassPass
• Unlimited vacation policy; work hard and take time when you need it
• Apple equipment
• The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an emerging field
• Flexible work culture

Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship. Blockchain makes hiring decisions based solely on qualifications, merit, and business needs at the time.

You may contact our Data Protection Officer by email at [e-mail]. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under the standard contractual clauses.

Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have the right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.