Global Head of Brand & Growth, Health Tech

Thornton Tomasetti; Alameda (CA); Vor Ort; USD 219.000 - 437.000; Vollzeit

Benefits dieser Stelle

Free medical coverage for employees

Excellent retirement savings plan with

Tuition reimbursement

Zusammenfassung

Abbott is a global healthcare leader shaping next-generation consumer brands. As Head of Customer Experience and Brand Strategy for Lingo, you will steer brand value, product positioning, and marketing strategy on a worldwide scale.

You will partner with Product and Tech to deliver differentiated offerings, manage creative output, and guide customer insights to inform go-to-market plans. This leadership role is anchored at Abbott’s West Coast team, Alameda.

Qualifikationen

• 15+ years of experience in consumer-facing brands.
• Experience leading brand teams at C-suite level.
• Strong customer insights and market trend skills.
• Analytical mindset with performance marketing experience.

Aufgaben

• Define and evolve value proposition, brand, and product positioning.
• Build consumer awareness and strategic partnerships.
• Be accountable for brand health metrics worldwide.
• Oversee in-house creative production and brand identity.

Kenntnisse

Brand leadership

Customer insights

PR management

CRM

Performance marketing

Cross-functional leadership

Data-driven

C-suite collaboration

Marketing strategy

Tools

CRM platforms

Marketing automation

Jobbeschreibung

Abbott is a global healthcare leader shaping next-generation consumer brands. As Head of Customer Experience and Brand Strategy for Lingo, you will steer brand value, product positioning, and marketing strategy on a worldwide scale.

You will partner with Product and Tech to deliver differentiated offerings, manage creative output, and guide customer insights to inform go-to-market plans. This leadership role is anchored at Abbott’s West Coast team, Alameda.