Associate Creative Director

Thornton Tomasetti; Alameda (CA); On-site; USD 131,000 - 261,000; Full time

Benefits offered by this job

Competitive salary and benefits

Flexible working

Health benefits

Job summary

Abbott’s Lingo division seeks a Head of Copy who can lead creative strategy across brand, campaigns, and content. You will shape the voice, guide writers, and collaborate with the Senior Visual Designer to align words and visuals with business goals.

You will mentor junior creatives, work with freelancers and agencies, and stay ahead of culture and health trends to ensure messaging stays clear, human, and resonant.

Qualifications

• Bachelor's Degree 8–12 years of experience in creative roles, with a clear trajectory through copywriting and creative concepting.
• Proven track record leading creative strategy and execution for consumer brands — health, wellness, lifestyle, or technology experience a strong plus.
• A portfolio that demonstrates exceptional writing, smart strategic thinking, and the range to work across brand, digital, and campaign
• Experience art-directing and collaborating with designers — you don't need to design, but you need to direct
• Agency, in-house, or hybrid background welcome; experience working in fast-moving, founder-led or scale-up environments is a plus

Responsibilities

• Write, direct, and elevate copy across all touchpoints — brand, digital, editorial, CRM, and beyond
• Set the standard for what great writing looks like at Lingo, providing hands- on guidance and feedback to freelancers, agencies, and internal contributors
• Maintain and evolve messaging frameworks, tone of voice guidelines, and narrative architecture that the broader team can work from
• Partner closely with the senior visual designer to ensure copy and design work in genuine creative harmony
• Work alongside brand, product, and growth marketing teams to bring a cohesive creative voice across every customer touchpoint
• Present creative work to senior stakeholders with clarity, confidence, and strategic conviction
• Manage and brief external creative partners — agencies, freelance writers, content studios — ensuring the work lands to brief and to standard
• Help build a culture where craft is celebrated and creative thinking is everyone's job
• Mentor junior creatives and contribute to the development of a high-performing, collaborative creative team
• Stay close to culture, health, and wellness trends to ensure Lingo's creative output stays relevant and resonant

Skills

Creative leadership

Copywriting

Brand storytelling

Presentation

Collaboration

Agency/Hybrid experience

Portfolio writing

Education

Bachelor's Degree

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION: Working at Abbott

You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity Lingo is redefining how people understand and engage with their own health — and we're looking for a Head of Copy who can match that ambition with world-class creative work. This is a leadership role for a creative who has built their foundation in copy and storytelling, and who brings the strategic depth to shape not just how we say things, but what we stand for and why it matters. You'll partner closely with a Senior Visual Designer who owns the aesthetic craft, so your focus is squarely on the thinking, the words, and the strategy behind it all. You'll lead the creative vision across brand, campaigns, and content — and you'll be the connective tissue between business goals and breakthrough ideas. This role reports directly to Director of Brand and Creative and sits at the intersection of brand strategy, creative leadership, and narrative development.

Creative Strategy & Leadership

• Own the creative strategy across brand and campaign initiatives, ensuring all work is rooted in a clear point of view and a deep understanding of the Lingo audience
• Lead creative concepting sessions, bringing a writer's instinct for insight, tension, and story to every brief
• Translate business objectives and marketing briefs into compelling creative platforms, not just executions
• Champion creative consistency and quality across all channels — from performance ads and social to packaging and brand campaigns
• Develop and evolve the brand voice, ensuring it is distinct, durable, and deeply human

Copy & Content Direction

• Write, direct, and elevate copy across all touchpoints — brand, digital, editorial, CRM, and beyond
• Set the standard for what great writing looks like at Lingo, providing hands- on guidance and feedback to freelancers, agencies, and internal contributors
• Maintain and evolve messaging frameworks, tone of voice guidelines, and narrative architecture that the broader team can work from

Cross-Functional Collaboration

• Partner closely with the senior visual designer to ensure copy and design work in genuine creative harmony
• Work alongside brand, product, and growth marketing teams to bring a cohesive creative voice across every customer touchpoint
• Present creative work to senior stakeholders with clarity, confidence, and strategic conviction
• Manage and brief external creative partners — agencies, freelance writers, content studios — ensuring the work lands to brief and to standard

Team & Culture

• Help build a culture where craft is celebrated and creative thinking is everyone's job
• Mentor junior creatives and contribute to the development of a high-performing, collaborative creative team
• Stay close to culture, health, and wellness trends to ensure Lingo's creative output stays relevant and resonant

Required Qualifications

• Bachelors Degree 8–12 years of experience in creative roles, with a clear trajectory through copywriting and creative concepting
• Proven track record leading creative strategy and execution for consumer brands — health, wellness, lifestyle, or technology experience a strong plus
• A portfolio that demonstrates exceptional writing, smart strategic thinking, and the range to work across brand, digital, and campaign
• Experience art-directing and collaborating with designers — you don't need to design, but you need to direct
• Agency, in-house, or hybrid background welcome; experience working in fast-moving, founder-led or scale-up environments is a plus

Preferred Qualifications

• A genuine love of language and a belief that great copy is a strategic act, not a finishing touch
• The ability to zoom out to brand strategy and zoom in to a single headline with equal precision
• Strong presenter — you can take a room through a creative story and make it land
• Comfortable with ambiguity and energized by building; this is not a role for those who need all the answers before starting
• Natural collaborator who makes the people around them better

Lingo sits at the forefront of a movement reshaping how people relate to their health — powered by Abbott's world-class science and driven by a team that thinks and moves like a challenger brand. This is a rare opportunity to lead creative at a brand with real purpose, real product, and real momentum.

We offer a competitive salary and benefits package, flexible working, and the chance to do some of the most meaningful work of your career.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.

Job Details

JOB FAMILY: Advertising/ Promotion (Communications)

DIVISION: LNGO Lingo

LOCATION: United States > Alameda : 2901 Harbor Bay Parkway

ADDITIONAL LOCATIONS:

WORK SHIFT: Standard

TRAVEL: Yes, 15 % of the Time

MEDICAL SURVEILLANCE: No

SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

The base pay for this position is $130,700.00 – $261,300.00

In specific locations, the pay range may vary from the range posted.

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges.

We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.