Global Brand & Customer Experience Lead

Abbott; Alameda (CA); On-site; USD 219,000 - 437,000; Full time

Job summary

Abbott Laboratories seeks a senior leader to shape Lingo's brand and product positioning, expanding global brand presence and market impact. You will oversee brand strategy, marketing, customer insights, and cross-functional collaboration with Product and Tech to deliver compelling offerings.

The role requires 15+ years in brand leadership within consumer-facing settings, with a proven track record of top-line impact and team leadership at executive levels.

Qualifications

• 15+ years of experience, including at least 5+ years managing high-performing brand teams in roles equivalent to C-suite/leadership in a consumer-facing organization.
• Experience shaping products based on customer insights and market trends. A design-led approach is highly valued
• Creative mindset in fast-evolving technology environments with experience in a consumer-facing organization
• Recent experience with human health technology, sports/performance technology, connected devices, or remote monitoring is a plus
• Relevant track record in developing a brand architecture with a meaningful top-line impact in a consumer-based setting
• Strong understanding of customer insights, PR management, and CRM with demonstrated leadership in leading teams across multiple disciplines
• Analytical mindset with previous experience working closely with performance marketing channels
• Experience building strong teams in a high-growth, technology, and direct-to-consumer environment
• Comfortable operating and influencing at the highest levels, including C-suite and internal board; able to serve in a market-facing role with partners, media, and analysts

Responsibilities

• Define and evolve the value proposition, brand, and product positioning to create breakout market success.
• Build consumer awareness and consideration through marketing and strategic partnerships.
• Be accountable for the brand’s health metrics worldwide.
• Own and manage Lingo’s creative identity and in-house creative production for Lingo assets.
• Gather consumer insights on the overall market and brand via the Customer Insights team and Customer Success team to refine the proposition and shape product and go-to-market strategies.
• Develop and run online and offline brand marketing strategies to build the brand and win shares in target markets.
• Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Maintain social media presence across all digital channels.
• Assume co-ownership for all B2B and B2C communication.

Skills

Brand leadership

Customer insights

CRM

Performance marketing

Leadership

C-suite interaction

Team building

Digital marketing

Data-driven

Tools

CRM software

Job description

Abbott Laboratories seeks a senior leader to shape Lingo's brand and product positioning, expanding global brand presence and market impact. You will oversee brand strategy, marketing, customer insights, and cross-functional collaboration with Product and Tech to deliver compelling offerings.

The role requires 15+ years in brand leadership within consumer-facing settings, with a proven track record of top-line impact and team leadership at executive levels.