Head of Marketing

Thornton Tomasetti; Alameda (CA); On-site; USD 219,000 - 437,000; Full time

Benefits offered by this job

Free medical coverage for employees

Excellent retirement savings plan with

Tuition reimbursement

Job summary

Abbott is a global healthcare leader shaping next-generation consumer brands. As Head of Customer Experience and Brand Strategy for Lingo, you will steer brand value, product positioning, and marketing strategy on a worldwide scale.

You will partner with Product and Tech to deliver differentiated offerings, manage creative output, and guide customer insights to inform go-to-market plans. This leadership role is anchored at Abbott’s West Coast team, Alameda.

Qualifications

• 15+ years of experience in consumer-facing brands.
• Experience leading brand teams at C-suite level.
• Strong customer insights and market trend skills.
• Analytical mindset with performance marketing experience.

Responsibilities

• Define and evolve value proposition, brand, and product positioning.
• Build consumer awareness and strategic partnerships.
• Be accountable for brand health metrics worldwide.
• Oversee in-house creative production and brand identity.

Skills

Brand leadership

Customer insights

PR management

CRM

Performance marketing

Cross-functional leadership

Data-driven

C-suite collaboration

Marketing strategy

Tools

CRM platforms

Marketing automation

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION: WORKING AT ABBOTT: At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.

You’ll also have access to:

• Career development with an international company where you can grow the career you dream of
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

The Opportunity Personalized healthcare is the future. Working on Lingo, you will help build a next-generation technology that enables individuals to make decisions about how to improve energy, lose weight or enhance athletic performance. The Lingo team embodies a start-up culture and mindset with the backing of Abbott, a company with a rich history of healthcare innovation. Join us and grow your career as you help Abbott shape the future of healthcare. This position is affiliated with our West Coast location and reports directly to Lingo’s Divisional Vice President. As the Head of Customer Experience and Brand Strategy, you will be responsible for evolving Lingo’s overall value proposition. You will ensure that Lingo continually meets the needs of the market and delivers on its promise to help people retrain their metabolism and achieve their goals. You will define and manage Lingo’s positioning and make the brand a household name globally. In addition, you will partner closely with the Head of Product to help develop a compelling and differentiated product offering. This role is critical to the success and growth of Lingo. Its scope is much broader than a typical marketing leadership role as it includes shaping what Lingo is and how it impacts people’s lives. You will oversee brand strategy, marketing and social campaigns, product launches, and the customer service team covering both pre-sale and post-sale touchpoints. In support of these functions, you will also manage the in-house creative studio and customer and market insights. You will work closely with the leaders of the Product and Tech teams to ensure the product meets customer needs and all brand elements are transferred to their teams and deliverables.

What You’ll Do

• Define and evolve the value proposition, brand, and product positioning to create breakout market success
• Build consumer awareness and consideration through marketing and strategic partnerships
• Be accountable for the brand’s health metrics worldwide
• Own and manage Lingo’s creative identity and in-house creative production for Lingo assets
• Gather consumer insights on the overall market and brand via the Customer Insights team and Customer Success team to refine the proposition and shape product and go-to-market strategies
• Develop and run online and offline brand marketing strategies to build the brand and win shares in target markets
• Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
• Maintain social media presence across all digital channels
• Assume co-ownership for all B2B and B2C communication

Qualifications

• 15+ years of experience, including at least 5+ years managing high-performing brand teams in roles equivalent to C-suite/leadership in a consumer-facing organization
• Experience shaping products based on customer insights and market trends.
• A design-led approach is highly valued
• Creative mindset in fast-evolving technology environments with experience in a consumer-facing organization
• Recent experience with human health technology, sports/performance technology, connected devices, or remote monitoring is a plus
• Relevant track record in developing a brand architecture with a meaningful top-line impact in a consumer-based setting
• Strong understanding of customer insights, PR management, and CRM with demonstrated leadership in leading teams across multiple disciplines
• Analytical mindset with previous experience working closely with performance marketing channels
• Experience building strong teams in a high-growth, technology, and direct-to-consumer environment
• Comfortable operating and influencing at the highest levels, including C-suite and internal board; able to serve in a market-facing role with partners, media, and analysts

The base pay for this position is $218,700.00 – $437,300.00

JOB FAMILY: Market Development and Research DIVISION: LNGO Lingo LOCATION: United States > Alameda : 2901 Harbor Bay Parkway ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 25 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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