Global GTM Strategy Architect

Qualys

United States

On-site

USD 180,000 - 240,000

Full time

14 days+

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Job summary

Qualys is seeking a Sr. Director, Global GTM Strategy to architect and optimize our global go-to-market framework across Americas, EMEA, and APAC.

You will align market opportunity, segmentation, pricing, coverage, and investments to drive scalable growth, working with Sales, Marketing, Product, and Finance. You will lead data-driven planning, build compelling business cases, and continuously refine GTM motions across direct, partner-led, PLG, and hybrid models to maximize revenue and market

Qualifications

10+ years of experience in GTM strategy, revenue strategy, pricing, monetization, strategic planning, or related functions in global B2B tech or SaaS.
Experience developing and executing enterprise GTM strategies across regions, segments, and routes to market.
Proven people leader with experience building and developing high-performing teams.
Strong expertise in customer segmentation, market prioritization, targeting, coverage and capacity planning.
Experience in strategic planning, investment allocation, ROI modeling, and growth scenarios.
Experience developing pricing, packaging, and monetization strategy.
Strong analytical and financial acumen to inform executive decisions.
Ability to translate strategy into execution with clear priorities, KPIs, and governance.
Experience working across Sales, Marketing, Product, Finance, Revenue Ops, and Partner/Channel organizations.
Excellent executive communication and storytelling skills.

Responsibilities

Own the development of an integrated global GTM strategy and regional plans for Americas, EMEA, and APAC.
Define market priorities, segments, routes to market, and growth opportunities with leadership alignment.
Lead the GTM strategy component of planning, and allocate resources across sales, marketing, partners, and programs.
Build business cases and scenarios to evaluate opportunity, capacity, productivity, ROI, and tradeoffs.
Continuously assess performance and reallocate resources as market conditions evolve.
Refine customer and market segmentation to identify high-potential markets and buyers.
Shape pricing, packaging, and monetization reflecting customer value and competition.
Partner with Channel to define global partner strategy and co-selling motions.
Collaborate with Product, Marketing, and Sales to define GTM for new products and motions (PLG, self-service, hybrid).
Develop market intelligence and translate insights into actionable recommendations.
Establish KPIs and analytics to measure GTM effectiveness across regions and channels.