Global Growth Marketing Lead — Brand & Performance

Hourglass Cosmetics; West Hollywood (CA); Hybrid; USD 160,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Retirement savings plan with company 1

Job summary

Hourglass Cosmetics, a vegan and cruelty-free beauty brand, seeks a Senior Director of Growth Marketing (Hybrid Role) to own the acquisition engine and global growth. You will set strategy, budget, and org structure for brand and performance media, digital ad creative, and Retailer.com strategy, while directly leading a high-performing team.

The ideal candidate has 10+ years in growth marketing, executive presence, and deep MMM/MTA expertise.

Qualifications

• Minimum 10 years of growth or performance marketing experience with ownership of strategy and team leadership.
• Experience in luxury or beauty DTC ecommerce is a plus.
• Strong fluency across paid social, paid search, and analytics platforms.
• Experience with MMM, MTA, and incrementality testing.
• Must be able to work from the Corporate Office at least 60% of the time.
• Proven track record managing a sizable media budget with CAC, LTV, and ROAS accountability.

Responsibilities

• Own strategy, budget, and roadmap for global growth marketing.
• Define upper- and mid-funnel brand media strategy across channels.
• Directly manage and develop a team of marketers and creative talent.
• Own the full media budget, forecast spend, and defend CAC/ROAS targets.
• Lead the measurement framework (MMM, MTA, incrementality) to guide media mix.
• Set experimentation and channel expansion agenda, evaluating new platforms.
• Shape creative strategy and ensure cohesive on-site experiences.
• Collaborate cross-functionally to align paid media with Retailer.com and trade plans.
• Present performance insights and strategic recommendations to senior leadership.
• Build scalable team processes and org structure for growth.

Skills

Strategic thinking

Leadership

Analytical

Creative

Communication

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

Google Analytics

Job description

Hourglass Cosmetics, a vegan and cruelty-free beauty brand, seeks a Senior Director of Growth Marketing (Hybrid Role) to own the acquisition engine and global growth. You will set strategy, budget, and org structure for brand and performance media, digital ad creative, and Retailer.com strategy, while directly leading a high-performing team.

The ideal candidate has 10+ years in growth marketing, executive presence, and deep MMM/MTA expertise.