Global Head of Paid Growth & Creative Strategy

Lisa Eldridge Beauty; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

Lisa Eldridge Beauty is seeking a Head of Performance Marketing to lead all paid media worldwide. You will build the in-house paid marketing function from the ground up, shape creative strategy, and drive CAC, payback and revenue growth across Meta, Google, YouTube, Reddit, affiliates and emerging channels.

This role requires 7+ years of senior leadership in performance marketing, a proven track record at scale, and comfort with a fast-growing beauty business.

Qualifications

• Senior leader with 7+ years in performance marketing.
• Proven track record scaling Meta activity and budgets.
• Experience in US market and beauty/fashion sectors.
• Demonstrated ability to build a function from the ground up.

Responsibilities

• Own performance marketing strategy and budget across markets and channels.
• Lead creative operating model and content engine for paid media.
• Set testing/scaling processes with data-driven insights.
• Manage external agencies and optimize campaign structures.
• Define role of UGC and affiliates in paid strategy.
• Align paid decisions with LTV, retention, and unit economics.
• Explore AI adoption to boost efficiency and creativity.
• Collaborate with MD to shape future team structure.

Skills

Senior leadership

Scale Meta budgets

US market experience

Creative strategy

Performance marketing

UGC & affiliates

Influencer marketing

YouTube ads

Demand Gen

Job description

Lisa Eldridge Beauty is seeking a Head of Performance Marketing to lead all paid media worldwide. You will build the in-house paid marketing function from the ground up, shape creative strategy, and drive CAC, payback and revenue growth across Meta, Google, YouTube, Reddit, affiliates and emerging channels.

This role requires 7+ years of senior leadership in performance marketing, a proven track record at scale, and comfort with a fast-growing beauty business.