Director of Growth

Lt Talent; Florida; Remote; USD 180,000 - 280,000; Full time

Benefits offered by this job

Medical, Dental, Vision & Life Ins.

401(k) with Company Match

Paid Holidays

Paid Time Off

Job summary

Lt Talent is seeking a Director of Growth for its ambitious beauty brand. This hands-on leader will own creative strategy, customer acquisition, conversion, retention and profitability, working directly with the founders.

Responsibilities include developing campaigns, managing Meta ad spend, optimizing landing pages, driving CAC/ROAS/MER metrics, and scaling a DTC site with 200k+ monthly users. Remote role in the US with openness to relocation to Florida.

Qualifications

• Strong creative marketing background required.
• Personal experience managing $700K+ monthly Meta spend.
• Experience growing DTC sites to 200K+ monthly users.
• Experience scaling physical consumer products priced under $200.
• Proven success in paid acquisition, creative testing, CRO, retention and revenue growth.
• Commercially minded, data-driven and hands-on.
• Hands-on operator in a fast-paced, entrepreneurial environment.

Responsibilities

• Develop creative campaign concepts, messaging, hooks, offers and high-performing ad creative.
• Personally manage and scale Meta advertising budgets.
• Own creative testing, paid acquisition, CRO and customer retention.
• Optimize landing pages, product pages, checkout journeys and the wider eCommerce experience.
• Drive improvements across CAC, ROAS, MER, AOV, LTV and revenue.
• Support product launches, developing campaigns from concept to execution.
• Take ownership of growth performance, marketing budgets and P&L outcomes.

Skills

Creative marketing

Meta Ads Management

DTC growth

CPG under $200

Paid acquisition

Creative testing

CRO

Retention

Revenue growth

Data-driven

Hands-on operator

Job description

Location: Remote (US) or Open to Relocation - Florida

Salary: Highly Competitive

Benefits: Medical, Dental, Vision & Life Insurance | 401(k) with Company Match | Paid Holidays | Paid Time Off

We're partnering with an ambitious, founder-led beauty brand looking for a creative, commercially driven Director of Growth to lead its next phase of expansion.

This isn't a role for someone who simply manages agencies, oversees teams or analyses performance.

We're looking for someone who can create the ideas, build the campaigns, execute them personally and deliver measurable revenue growth.

You'll work closely with the founders, taking ownership of creative strategy, customer acquisition, conversion, retention and profitability.

What You'll Be Doing

• Develop creative campaign concepts, messaging, hooks, offers and high-performing ad creative.
• Personally manage and scale significant Meta advertising budgets.
• Own creative testing, paid acquisition, CRO and customer retention.
• Optimise landing pages, product pages, checkout journeys and the wider eCommerce experience.
• Drive improvements across CAC, ROAS, MER, AOV, LTV and revenue.
• Support product launches, developing campaigns from initial concept through to execution.
• Take ownership of growth performance, marketing budgets and P&L outcomes.

What We're Looking For

• Strong creative marketing background - able to develop compelling concepts, campaigns and advertising creative.
• $700K+ monthly Meta spend personally managed for a single brand, with genuine hands-on Ads Manager experience.
• Experience growing DTC websites attracting 200K+ monthly users.
• Recent experience scaling physical consumer products priced below $200.
• Proven success across paid acquisition, creative testing, CRO, retention and profitable revenue growth.
• Commercially minded, data-driven and comfortable taking ownership of results.
• A genuine hands-on operator who thrives in a fast-paced, entrepreneurial environment.

Experience within beauty, skincare, personal care, wellness, supplements or consumer packaged goods would be particularly valuable.

We are committed to creating an inclusive and diverse workforce and encourage applications from candidates of all backgrounds, ethnicity, genders, ages, sexual orientations, religions, and abilities.