Global Growth Lead for Google App Campaigns

Uber; San Francisco (CA); Híbrido; USD 159.000 - 177.000; Jornada completa

Descripción de la vacante

Uber Technologies Inc. is seeking a Performance Marketing Manager II to lead the strategy, execution, and optimization of Google App Campaigns (UAC) across Uber's global businesses.

You will drive efficient app acquisition and re-engagement while improving measurement, automation, and scaling of performance across Google's app ecosystem. The role partners closely with Google and cross-functional teams including Product, Engineering, Ad Tech, Data Science, and Marketing Strategy to develop new

Formación

• Bachelor's degree or equivalent experience.
• 7+ years of experience in performance marketing, mobile user acquisition, paid search, or app advertising in a fast-paced, high-growth environment.
• Experience managing Google App Campaigns, Google Ads, or other automated/performance-based advertising platforms.

Responsabilidades

• Manage and optimize global Google App Campaigns across Uber's businesses, driving performance against acquisition, engagement, and efficiency goals.
• Own the strategic roadmap for UAC, identifying and developing opportunities across bidding, audience signals, campaign structure, inventory, measurement, and new Google products.
• Develop and lead experimentation to understand incrementality, improve optimization signals, and identify scalable opportunities for growth.
• Partner with Product, Engineering, Ad Tech, and Data Science teams to improve measurement, automation, bidding, and campaign management capabilities.
• Build a strong partnership with Google, evaluating new products and capabilities, influencing product development where relevant, and translating platform opportunities into actionable strategies for Uber.
• Use performance data, experimentation, and business context to identify opportunities, diagnose performance changes, and make informed investment and optimization decisions.
• Lead and communicate complex cross-functional projects related to measurement, testing, optimization, and overall channel health.
• Drive process improvements and scalable operating mechanisms with a focus on simplicity, productivity, and impact.

Conocimientos

Performance marketing

Mobile user acquisition

Paid search

Cross-functional collaboration

Communication

Data-driven decision making

Educación

Bachelor's degree or equivalent experience

Herramientas

Google Ads

Automation bidding tools

Marketing analytics platforms

Descripción del empleo

Uber Technologies Inc. is seeking a Performance Marketing Manager II to lead the strategy, execution, and optimization of Google App Campaigns (UAC) across Uber's global businesses.

You will drive efficient app acquisition and re-engagement while improving measurement, automation, and scaling of performance across Google's app ecosystem. The role partners closely with Google and cross-functional teams including Product, Engineering, Ad Tech, Data Science, and Marketing Strategy to develop new