Global Field Marketing Lead - Growth & Events

Remote; San Francisco (CA); Remote; USD 95,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Flexible PTO

Retirement programs

1% charitable giving program

Job summary

Veeva Systems is seeking a Senior Field Marketing Manager to lead global field marketing initiatives for the Consumer Products industries, driving awareness, pipeline, and revenue through events, campaigns, executive roundtables, webinars, and localized demand generation.

You will work with the extended marketing team, sales, and strategy to support revenue growth and ensure alignment between marketing and field operations across regions.

Qualifications

• 6+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions.
• Strong background in events, webinars and lead generation.
• Excellent project management with cross-functional teams and tight deadlines.
• Proven ability to collaborate with sales and align with business goals.
• Strong written and verbal communication skills.

Responsibilities

• Plan, execute, and manage field marketing programs that drive pipeline and revenue goals on a global level.
• Collaborate with sales teams in Europe and North America to support regional initiatives.
• Manage events (in-person and virtual) including logistics, promotions, content, and post-event follow-up.
• Develop integrated campaigns with digital, content, and product marketing teams.
• Execute localized marketing strategies tailored to market dynamics and customer segments.
• Monitor, measure, and report on campaign performance and pipeline contribution.
• Maintain strong communication and alignment with sales, strategy, and global marketing teams.

Skills

Demand generation

Field marketing

Event management

Marketing automation

Cross-functional collaboration

Communication

Project management

Team player

Education

Bachelor's degree

Tools

HubSpot

Job description

Veeva Systems is seeking a Senior Field Marketing Manager to lead global field marketing initiatives for the Consumer Products industries, driving awareness, pipeline, and revenue through events, campaigns, executive roundtables, webinars, and localized demand generation.

You will work with the extended marketing team, sales, and strategy to support revenue growth and ensure alignment between marketing and field operations across regions.