Global Field Marketing Lead – Events & Strategy

Addepar, Inc.; New York (NY); Hybrid; USD 106.000 - 165.000; Vollzeit

Benefits dieser Stelle

Bonus

Equity

Benefits

Zusammenfassung

Addepar is seeking a Manager, Field Marketing to lead its Field Marketing & Advocacy team, shaping how we present at events globally—from conferences to our user conference AddeConf. You will lead the team and ensure programs deliver measurable brand and business impact.

You’ll manage three people, align portfolio with GTM priorities, and own end-to-end execution of AddeConf, budgets, and post-event analytics, while partnering with GTM, Product Marketing, R&D and executive leadership.

Qualifikationen

• 6+ years in field marketing, event marketing, or closely related B2B marketing.
• 2+ years managing a team.
• Experience owning a broad events portfolio: flagship conferences to regional activations.
• Proven ability to influence and align senior stakeholders.
• Experience building and managing event budgets and reporting ROI.
• Background in fintech, wealth management, or enterprise SaaS preferred.
• Knowledge of SFDC, Marketo and On24 preferred.

Aufgaben

• Lead, coach, and develop a team of three field marketers.
• Establish roles, responsibilities, and success metrics for each team member.
• Manage global events portfolio and allocate resources.
• Align events calendar to territory priorities, pipeline goals, product launches, and campaigns.
• Own the end-to-end execution of AddeConf including agenda, content, design, logistics, and activation.
• Continuously evaluate the events portfolio and identify new opportunities.
• Serve as the point of contact across the organization for events.
• Drive alignment with Sales, Product Marketing, and AM teams.
• Own events analytics dashboard tracking KPIs like leads, pipeline, and ROI.
• Manage the full Field Marketing budget and ROI accountability.
• Travel domestically and internationally to support events.

Kenntnisse

Field marketing leadership

Event portfolio management

Stakeholder management

Team coaching

Budget management

Data-driven decisions

Fintech knowledge

Salesforce (SFDC)

Marketo

On24

Tools

SFDC

Marketo

On24

Jobbeschreibung

Addepar is seeking a Manager, Field Marketing to lead its Field Marketing & Advocacy team, shaping how we present at events globally—from conferences to our user conference AddeConf. You will lead the team and ensure programs deliver measurable brand and business impact.

You’ll manage three people, align portfolio with GTM priorities, and own end-to-end execution of AddeConf, budgets, and post-event analytics, while partnering with GTM, Product Marketing, R&D and executive leadership.